Area Sales Manager

Emami; New Delhi; On-site; INR 1,200,000 - 2,300,000; Full time

Job summary

Emami, a leading FMCG player in India, is seeking a high-energy Sales professional to drive targets in the Personal Care segment. You will lead Go-To-Market plans, improve outlet coverage, and manage distributors, retailers, and stockists to strengthen market share.

You will supervise a team of Sales Executives and Market Reporters, monitor competition, and provide strategic inputs to enhance distribution efficiency and activate trade schemes across the General Trade network.

Qualifications

• 10-15 years of FMCG sales experience, including at least 2 years as ASM in Personal Care (General Trade).
• Proven expertise in TOT negotiations, claims management, and sales forecasting.
• Trade Marketing experience preferred.

Responsibilities

• Drive sales targets & market share in your assigned territory
• Execute Go-To-Market plans and improve outlet coverage & distribution efficiency
• Manage distributors, retailers, and stockiest while enhancing field force capability
• Lead product launches, brand activations, and trade schemes
• Monitor competition, analyze market trends, and provide strategic inputs
• Ensure depot coordination, stock hygiene, and damage claim settlements
• Motivate and manage a team of Sales Executives and Market Reporters.

Skills

TOT negotiations

Claims management

Sales forecasting

Education

MBA/PGDM in Marketing, Sales, or Business Management

Job description

Role & responsibilities

• Drive sales targets & market share in your assigned territory
• Execute Go-To-Market plans and improve outlet coverage & distribution efficiency
• Manage distributors, retailers, and stockiest while enhancing field force capability
• Lead product launches, brand activations, and trade schemes
• Monitor competition, analyze market trends, and provide strategic inputs
• Ensure depot coordination, stock hygiene, and damage claim settlements
• Motivate and manage a team of Sales Executives and Market Reporters.

Preferred candidate profile

• 10-15 years of FMCG sales experience, including at least 2 Years as an ASM in Personal Care (General Trade)
• Proven expertise in TOT negotiations, claims management, and sales forecasting
• MBA/PGDM in Marketing, Sales, or Business Management
• Trade Marketing experience preferred.