Sales Manager

Tag Assessors Guild; Jaipur; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Tag Assessors Guild in India is seeking a Sales Manager to drive revenue growth across the national territory and lead a 10-15 member sales team.

You will train the team on perfume categories, manage distributors and key accounts, and coordinate with marketing and sourcing to optimize market presence. Travel nationally is required to cover the territory and achieve targets.

Qualifications

• Graduate with MBA/PGDM in Sales & Marketing preferred but not mandatory.
• 8+ years of experience in field sales, with at least 23 years in a team-handling / sales management role.
• Prior experience in perfume/fragrance/cosmetics/personal care industry is strongly preferred.
• Good working knowledge of perfumes and fragrance families and product formats.

Responsibilities

• Lead, coach, and manage a team of 10-15 Sales Executives across the national territory.
• Own monthly, quarterly, and annual sales targets for the region and drive execution to meet/exceed them.
• Plan and execute route-to-market, beat plans, and territory coverage across retail, wholesale, and distribution channels.
• Build and maintain strong relationships with distributors, retailers, and key accounts in perfume/cosmetics.
• Conduct regular field visits and joint calls to review performance and identify new opportunities.
• Guide the team on fragrance families and product positioning to train and sell confidently.
• Provide basic input on perfume composition and raw materials to support training and customer queries.
• Monitor competitor activity, pricing, and launches to share market intelligence.
• Track sales, stock, and dispatch to avoid stock-outs; coordinate with logistics and supply.
• Plan trade promotions and in-store visibility initiatives with marketing.
• Ensure collections and credit control adhere to policies across the network.
• Recruit, onboard, and train new Executives; conduct performance reviews.
• Prepare regular sales reports, forecasts, and territory reviews for senior management.

Skills

Sales leadership

Fragrance knowledge

Team training

Relationship management

Communication

Strategic planning

Education

Bachelor's degree

MBA/PGDM in Sales & Marketing

Tools

MS Excel

CRM software

Job description

ROLE SUMMARY

The Sales Manager will be responsible for driving revenue growth across the assigned territory, leading and mentoring a team of 10-15 Sales Executives, and building strong retail and distribution relationships. The ideal candidate combines strong sales leadership with genuine product knowledge of perfumes and fragrances, and a working understanding of perfume raw materials, so they can train the team, engage trade partners credibly, and make sound category decisions.

KEY RESPONSIBILITIES

• Lead, coach, and manage a team of 10-15 Sales Executives across the assigned National territory, setting clear individual and team sales targets.
• Own the monthly, quarterly, and annual sales targets for the region and drive execution through the team to achieve or exceed them.
• Plan and execute route-to-market, beat plans, and territory coverage to maximize reach across retail, wholesale, and distribution channels.
• Build and maintain strong relationships with distributors, retailers, and key accounts (perfume/cosmetic stores, general trade, modern trade, and gifting outlets).
• Conduct regular field visits and joint calls with Sales Executives to review performance, resolve escalations, and identify new business opportunities.
• Guide the team on fragrance families, concentration types (EDP, EDT, attar/oil-based), and product positioning so they can sell with confidence and handle customer queries accurately.
• Provide basic technical input on perfume composition and raw materials (essential oils, aroma chemicals, alcohol/oil bases, fixatives) to support product training, customer objection-handling, and coordination with the product/sourcing team.
• Track competitor activity, pricing, and new launches in the fragrance category and share market intelligence with management.
• Monitor primary and secondary sales, stock availability, and dispatch coordination to avoid lost sales due to stock-outs.
• Plan and execute trade promotions, festive/seasonal sales drives, and in-store visibility initiatives in coordination with the marketing team.
• Ensure timely collections, credit control, and adherence to company commercial policies across the distribution network.
• Recruit, onboard, and train new Sales Executives; conduct periodic performance reviews and skill-development sessions for the team.
• Prepare and present regular sales reports, forecasts, and territory performance reviews to senior management.

CANDIDATE REQUIREMENTS

• Graduate in any discipline; MBA/PGDM in Sales & Marketing preferred but not mandatory.
• 8+ years of experience in field sales, with at least 23 years in a team-handling / sales management role.
• Prior experience in the perfume, fragrance, cosmetics or personal care industry is strongly preferred.
• Good working knowledge of perfumes and fragrance families (floral, woody, oriental, fresh, etc.) and different product formats (EDP, EDT, attar, deodorants, gift sets).
• Basic knowledge of perfume raw materials - essential oils, aroma chemicals, natural extracts, fixatives, and carrier bases - sufficient to train teams and engage confidently with trade and customers.
• Proven track record of achieving sales targets and managing a field team of similar size (10-15 executives).
• Strong relationship-management skills with distributors, retailers, and key accounts.
• Excellent communication, leadership, and people-management skills; comfortable working with Hindi- and English-speaking trade partners.
• Willingness to travel extensively within national territory.
• Proficiency in MS Excel/Word and comfort with basic sales-reporting tools or CRM software.