Area Sales Manager

Raj Industries; Patiala District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Raj Industries in India (Punjab) is seeking a seasoned FMCG sales professional to drive primary and secondary sales, expand distribution, and strengthen outlet coverage with focus on SKUs and new launches. You will lead and coach sales officers, oversee distributor operations, planning, visibility, range selling, and ensure SFA/DMS compliance while delivering profitable territory growth.

Graduate or MBA in Sales & Marketing with 8+ years FMCG sales experience, including 2–3 years in

Qualifications

• Graduate or MBA in Sales & Marketing.
• 8+ years in FMCG sales.
• 2–3 years in Territory/Area Management and direct team handling.

Responsibilities

• Sales & Growth: Achieve primary/secondary sales targets, expand distribution, improve outlet coverage and drive focus SKUs/new launches.
• Distributor Management: Manage distributor operations, stocks, claims, collections, manpower and ROI.
• Team Management: Lead, coach and monitor Sales Officers to achieve targets, beat coverage and productivity.
• Market Execution: Ensure effective beat planning, merchandising, visibility, range selling and new product placement.
• Competition: Track competitor pricing, schemes, launches and market activities and recommend corrective actions.
• Reporting & Technology: Ensure SFA/DMS compliance, monitor sales performance and submit regular reports.
• Overall Objective: Drive profitable territory growth, distribution expansion and strong sales execution.

Skills

Sales leadership

Distributor management

Territory management

Outlet coverage

Merchandising

Data reporting

Education

MBA in Sales & Marketing

Graduate in Sales & Marketing

Tools

SFA/DMS

Job description

• Sales & Growth: Achieve primary/secondary sales targets, expand distribution, improve outlet coverage and drive focus SKUs/new launches.
• Distributor Management: Manage distributor operations, stocks, claims, collections, manpower and ROI.
• Team Management: Lead, coach and monitor Sales Officers to achieve targets, beat coverage and productivity.
• Market Execution: Ensure effective beat planning, merchandising, visibility, range selling and new product placement.
• Competition: Track competitor pricing, schemes, launches and market activities and recommend corrective actions.
• Reporting & Technology: Ensure SFA/DMS compliance, monitor sales performance and submit regular reports.
• Overall Objective: Drive profitable territory growth, distribution expansion and strong sales execution.

Qualification: Graduate/MBA preferred in Sales & Marketing.

Experience: 8+ years in FMCG sales, with 2–3 years in Territory/Area Management and direct team handling.