Area Sales Executive

AWL Agri Business Ltd; Ernakulam; On-site; INR 600,000 - 1,000,000; Full time

Job summary

AWL Agri Business Ltd is seeking a results-driven FMCG Sales professional to lead distribution expansion in the GT channel across Kerala. The role focuses on developing distributors, sub-stockists, wholesalers, and expanding retail coverage to drive volume and market share.

The candidate will ensure product availability, visibility, and merchandising, execute trade schemes, monitor competitor activity, and build a distribution-led infrastructure for long-term growth.

Qualifications

• 4-9 years of FMCG sales experience in General Trade (GT).
• Strong record of distribution expansion and trade execution.
• Graduate degree; MBA preferred for advanced roles.

Responsibilities

• Drive primary & secondary sales growth in the assigned territory.
• Develop and appoint distributors, sub-stockists, and wholesalers.
• Expand retail coverage and market penetration.
• Ensure product availability, visibility, and merchandising across outlets.
• Execute trade schemes and retailer engagement programs.
• Track and analyze competitor activities (pricing, schemes, distribution).
• Build a distribution-led infrastructure for long-term growth.

Skills

FMCG Sales

Education

Graduate

MBA preferred

Job description

Key Responsibilities

• Drive primary & secondary sales growth in the assigned territory
• Develop and appoint distributors, sub-stockists, and wholesalers
• Expand retail coverage and market penetration
• Ensure product availability, visibility, and merchandising across outlets
• Execute trade schemes and retailer engagement programs
• Track and analyze competitor activities (pricing, schemes, distribution)
• Build a strong distribution-led infrastructure for long‑term growth

Eligibility Criteria

• 4-9 years of experience in FMCG Sales
• General Trade (GT) experience is mandatory
• Strong track record in distribution expansion and trade execution
• Graduate (MBA preferred)

Key Competencies

• Trade orientation & retail understanding
• Distribution network development
• Competitive market analysis
• Strong execution and ownership mindset
• Relationship management