Area Sales Manager

Allana Group; New Delhi; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Allana Group in Delhi invites an accomplished Sales leader to drive growth across direct accounts like Blinkit, Instamart, and BigBasket, while expanding HORECA and QSR segments. You will build strategic plans, manage a regional sales team, and ensure profitability through precise forecasting and performance reviews.

The role demands strong relationship management, market intelligence, and the ability to lead change initiatives across multiple cities, with a focus on higher service levels and

Qualifications

• Bachelor's degree required or equivalent experience in business/commerce.
• MBA preferred for leadership track and strategic oversight.
• Experience in FMCG or consumer goods is advantageous.

Responsibilities

• Manage and grow business with direct accounts like Blinkit, Instamart, BigBasket and other strategic customers.
• Drive sales from HORECA & QSR chains.
• Identify and develop new business opportunities, channels, and geographies to expand market presence.
• Build and maintain strong relationships with key decision-makers across customer accounts.
• Ensure high service levels, customer satisfaction, and account profitability.
• Analyse market trends, customer demand patterns, and channel performance to forecast sales opportunities.
• Set challenging yet achievable sales targets and allocate goals across the team.
• Develop and execute account-specific growth plans and promotional strategies.
• Increase market share and strengthen competitive positioning across assigned markets.
• Develop innovative pricing and commercial strategies to maximize revenue and profitability.
• Lead, coach, and manage a team of Sales Executives across multiple cities.
• Monitor daily sales performance and conduct regular target reviews.
• Motivate, mentor, and develop team members to achieve their full potential.
• Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
• Lead by example and effectively manage change initiatives within the team.
• Track competitor activities, pricing, promotions, product launches, and distribution strategies.
• Gather, analyze, and share market intelligence to support business decisions.
• Identify emerging market opportunities and potential risks.
• Coordinate with internal stakeholders on order management, invoicing, credit notes, and payment collections.
• Collaborate with production and supply chain teams to ensure timely order fulfillment and dispatches.
• Monitor product quality in the market, including packaging standards and physical quality parameters.
• Ensure compliance with company policies, commercial agreements, and operational processes.
• Identify, evaluate, and appoint distributors/super stockists in existing and new markets as required.
• Optimize resource allocation, including manpower and trade investments, to maximize returns.

Skills

Key Account Management

Quick Commerce & Modern Trade

HORECA Sales

Team Leadership & People Development

Negotiation & Relationship Management

Sales Planning & Forecasting

Business Development

Market Intelligence & Competitive Anal

Commercial Acumen

Problem Solving & Decision Making

Cross-functional Coordination

Strong Communication & Presentation

Education

Bachelor's degree in Business, Marketing, Commerce, or related field.

MBA preferred.

Job description

Role & responsibilities

Business Development & Account Management

• Manage and grow business with direct accounts like Blinkit, Instamart, BigBasket and other strategic customers.
• Drive sales from HORECA & QSR chains.
• Identify and develop new business opportunities, channels, and geographies to expand market presence.
• Build and maintain strong relationships with key decision-makers across customer accounts.
• Ensure high service levels, customer satisfaction, and account profitability.

Sales Planning & Execution

• Analyse market trends, customer demand patterns, and channel performance to forecast sales opportunities.
• Set challenging yet achievable sales targets and allocate goals across the team.
• Develop and execute account-specific growth plans and promotional strategies.
• Increase market share and strengthen competitive positioning across assigned markets.
• Develop innovative pricing and commercial strategies to maximize revenue and profitability.

Team Management & Leadership

• Lead, coach, and manage a team of Sales Executives across multiple cities.
• Monitor daily sales performance and conduct regular target reviews.
• Motivate, mentor, and develop team members to achieve their full potential.
• Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
• Lead by example and effectively manage change initiatives within the team.

Market Intelligence & Competitive Analysis

• Track competitor activities, pricing, promotions, product launches, and distribution strategies.
• Gather, analyze, and share market intelligence to support business decisions.
• Identify emerging market opportunities and potential risks.

Operational Excellence

• Coordinate with internal stakeholders on order management, invoicing, credit notes, and payment collections.
• Collaborate with production and supply chain teams to ensure timely order fulfillment and dispatches.
• Monitor product quality in the market, including packaging standards and physical quality parameters.
• Ensure compliance with company policies, commercial agreements, and operational processes.

Distribution & Network Development

• Identify, evaluate, and appoint distributors/super stockists in existing and new markets as required.
• Optimize resource allocation, including manpower and trade investments, to maximize returns.

Preferred candidate profile

Key Skills & Competencies

• Key Account Management
• Quick Commerce & Modern Trade Management
• HORECA Sales
• Team Leadership & People Development
• Negotiation & Relationship Management
• Sales Planning & Forecasting
• Business Development
• Market Intelligence & Competitive Analysis
• Commercial Acumen
• Problem Solving & Decision Making
• Cross-functional Coordination
• Strong Communication & Presentation Skills

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Commerce, or related field.
• MBA preferred.

Experience

• 712 years of sales experience in FMCG, Food, Frozen Foods, Meat, Retail, Quick Commerce, Modern Trade, or HORECA segments.
• Proven experience in handling direct/key and institutional customers.