Sales Head

Ramdevbaba Solvent Limited; Nagpur District; Hybrid; INR 1,500,000 - 2,100,000; Full time

Job summary

Ramdevbaba Solvent Limited is seeking a senior Sales Head to drive Modern Trade and Quick Commerce growth across India. You will lead relationships with major retailers and online platforms, shaping channel strategies and annual sales plans.

You will coordinate with production, supply chain, and finance to ensure profitable execution, strong brand visibility, and sustained market share in organized retail and online markets.

Qualifications

• MBA/PGDM in Sales & Marketing or related field preferred.
• Graduate in Business Administration, Commerce, or related field.
• 5–10 years of relevant FMCG sales experience, preferably with edible oil, packaged foods, or consumer staples.
• Proven experience handling modern trade key accounts and quick commerce platforms.
• Strong understanding of retail negotiations, e-commerce operations, trade promotions, and category management.

Responsibilities

• Develop and manage relationships with modern retail chains and online platforms.
• Negotiate commercial terms, pricing, margins, listing fees, and promotional schemes.
• Drive sales volume, revenue growth, and shelf visibility across retail outlets.
• Lead product onboarding, SKU listing, pricing, promotions on quick commerce platforms.
• Coordinate with platform category managers for campaigns, discounts, and brand visibility.
• Monitor platform sales, stock, fill rates, and customer feedback.
• Develop channel-wise strategies and annual sales plans.

Skills

Key Account Management

Commercial negotiations

Modern Trade development

Quick Commerce development

Sales planning

Forecasting

Budget management

ERP/CRM familiarity

Education

MBA / PGDM in Sales & Marketing

Graduate in Business Administration or Commerce

Tools

Excel

Sales MIS

ERP/CRM systems

Job description

A. Modern Trade Sales

• Develop and manage business relationships with modern retail chains such as Reliance Retail, DMart, More Retail, Spencers, and other organized retail accounts.
• Negotiate commercial terms, pricing, margins, listing fees, promotional schemes, and annual business agreements.
• Drive sales volume, revenue growth, product availability, and shelf visibility across retail outlets.
• Manage product listings, planograms, merchandising, and in-store promotional activities.
• Monitor secondary sales, stock availability, inventory levels, and retailer-wise performance.
• Develop annual sales plans and achieve monthly, quarterly, and annual sales targets.

B. Quick Commerce Sales

• Develop and manage business with quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and other relevant online grocery platforms.
• Lead product onboarding, SKU listing, pricing, promotions, and platform-specific sales strategies.
• Improve product visibility, search ranking, conversion rates, and online sales performance.
• Coordinate with platform category managers for promotional campaigns, advertising, discounts, and brand visibility.
• Monitor platform-wise sales, stock availability, fill rates, cancellations, and customer feedback.
• Identify opportunities to expand geographical coverage and increase sales across dark stores and delivery locations.

C. Business Development & Strategy

• Identify new business opportunities, distribution channels, retail chains, and online platforms.
• Develop channel-wise strategies to increase market share and strengthen brand positioning.
• Prepare sales forecasts, budgets, and business development plans.
• Analyze competitors’ pricing, schemes, product range, and market activities.
• Introduce new SKUs, pack sizes, and consumer offers based on channel requirements.

D. Revenue & Profitability Management

• Achieve sales targets while maintaining the desired contribution margins.
• Control trade discounts, promotional expenses, listing costs, and customer claims.
• Track channel-wise profitability, outstanding payments, credit limits, and deductions.
• Prepare monthly MIS reports covering sales, revenue, margins, promotional ROI, and business growth.
• Work with the finance team to ensure timely collection and reconciliation of customer accounts.

E. Coordination & Team Management

• Lead and motivate the modern trade and quick commerce sales team.
• Coordinate with production, supply chain, logistics, finance, marketing, and customer service teams.
• Ensure timely order processing, dispatches, replenishment, and resolution of customer complaints.
• Establish performance targets and review the productivity of team members.
• Ensure compliance with company policies, food safety requirements, packaging regulations, and customer-specific standards.

3. Required Qualifications

• MBA / PGDM in Sales & Marketing or a related discipline preferred.
• Graduate in Business Administration, Commerce, or a related field.
• 5–10 years of relevant FMCG sales experience, preferably with edible oil, packaged foods, or consumer staples.
• Proven experience handling modern trade key accounts and quick commerce platforms.
• Strong understanding of retail negotiations, e-commerce operations, trade promotions, and category management.

4. Required Skills

• Key Account Management and commercial negotiations.
• Modern Trade and Quick Commerce channel development.
• Sales planning, forecasting, and budget management.
• P&L understanding and channel profitability analysis.
• Data analysis, Excel, sales MIS, and ERP/CRM systems.
• Leadership, communication, presentation, and problem-solving skills.
• Knowledge of FMCG distribution, inventory management, and supply chain coordination.

5. Key Performance Indicators (KPIs)

• Achievement of sales and revenue targets.
• Growth in Modern Trade and Quick Commerce sales.
• Gross margin and contribution profitability.
• New account acquisition and SKU listings.
• Sales growth by platform, retailer, and product category.
• Product availability, fill rate, and stock-out reduction.
• Promotional campaign ROI and trade spend efficiency.
• Collection efficiency and outstanding receivables.
• Market share growth and brand visibility.

6. Expected Outcomes

• Sustainable growth in organized retail and quick commerce channels.
• Strong relationships with strategic retail and online partners.
• Improved product availability and brand visibility.
• Higher sales volumes with controlled trade spending.
• Better forecasting, replenishment, and channel profitability.

Note: The Sales Head will be accountable for achieving business targets while ensuring profitable growth and long-term customer relationships.