Area Sales Manager

Seven Seas Cosmetics; Nalanda; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Seven Seas Cosmetics is seeking an Area Sales Manager (ASM) with strong FMCG/Cosmetics experience. You will drive sales, expand market presence, manage distributors and retailers, and achieve targets across the assigned territory.

The role requires expertise in GT, distributor management, and team leadership to develop market opportunities and ensure robust product visibility and turnover.

Qualifications

• 4–8 years of relevant sales experience in FMCG/Cosmetics/Beauty & Personal Care or related industries.
• Strong knowledge of General Trade (GT), distributor management, and retailer management.
• Experience in leading sales teams and achieving market growth within a defined territory.

Responsibilities

• Develop and execute sales strategies to achieve primary and secondary sales targets.
• Manage and develop the assigned territory through distributor and retailer management.
• Identify new business opportunities and expand market reach and distribution network.
• Manage relationships with distributors, dealers, retailers, and key outlets.
• Monitor market trends, pricing, schemes, and product movement.
• Drive secondary sales through distributors and retail outlets.

Skills

Territory & Area Sales Management

Primary & Secondary Sales

Market Expansion & BusinessDevelopment

Product Launch & Market Activation

Job description

Industry: FMCG / Cosmetics / Beauty & Personal Care

Experience: 8-15 Year Sales & 5-6 Year in ASM

Employment Type: Full-Time

Job Summary

We are looking for an experienced Area Sales Manager (ASM) with strong experience in the FMCG, Cosmetics, Beauty & Personal Care industry. The candidate will be responsible for driving sales, expanding market presence, managing distributors and retailers, and achieving business targets across the assigned territory.

The ideal candidate should have strong knowledge of General Trade (GT), distributor management, retail sales, secondary sales, team handling, and market development.

Key Responsibilities

• Develop and execute sales strategies to achieve primary and secondary sales targets.
• Manage and develop the assigned territory through effective distributor and retailer management.
• Identify new business opportunities and expand the company's market reach and distribution network.
• Manage relationships with distributors, dealers, retailers, and key outlets.
• Monitor market trends, competitor activities, pricing, schemes, and product movement.
• Ensure effective product availability, visibility, and merchandising across the assigned territory.
• Conduct regular market visits to monitor sales performance and understand market requirements.
• Drive secondary sales through distributors and retail outlets.
• Handle distributor appointments, stock availability, order planning, and collections as required.
• Achieve monthly, quarterly, and annual sales and revenue targets.
• Lead, guide, and monitor the performance of Sales Officers / Sales Executives / Territory Sales teams.
• Track sales reports, distributor performance, outlet coverage, and territory-wise business growth.
• Coordinate with the Marketing team for product launches, promotional activities, schemes, and campaigns.
• Ensure proper implementation of company policies, sales schemes, and promotional activities in the market.
• Provide regular feedback regarding customer requirements, competitor activity, pricing, and market trends.
• Prepare and submit daily/weekly/monthly sales and market reports to management.

Required Experience

• 4–8 years of relevant sales experience in FMCG, Cosmetics, Beauty & Personal Care, or related industries.
• Candidates with strong experience in Cosmetics / Color Cosmetics / Personal Care / Beauty Products will be preferred.
• Strong experience in General Trade (GT), Distributor Management, Retailer Management, and Secondary Sales.
• Experience in handling a defined territory and achieving sales targets.
• Prior experience in team handling and market development will be preferred.
• Strong understanding of FMCG distribution channels and retail markets.

Required Skills

• Territory & Area Sales Management
• Primary & Secondary Sales
• Market Expansion & Business Development
• Product Launch & Market Activation

Candidate Profile

The ideal candidate should be target-oriented, energetic, and comfortable with extensive market travel. The candidate must have strong communication, negotiation, leadership, and relationship-management skills, along with a proven understanding of the FMCG/Cosmetics sales ecosystem.

Preferred: Candidates currently working or previously working with Cosmetics, Beauty, Personal Care, FMCG, or Color Cosmetics brands.