Area Sales Manager

Agrawal Papad; Kamrup Metropolitan, Pune District, Raipur; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Agrawal Papad is seeking an experienced Area Sales Manager (ASM) to oversee FMCG sales operations in the assigned territory across distributors and retailers. The candidate will lead a sales team, expand market presence, and drive targets, leveraging strong leadership and channel management skills.

The role requires 10–15 years in FMCG sales, solid distributor relations, and proven ability to train and motivate teams while traveling extensively to achieve coverage and growth in local markets.

Qualifications

• Graduation in any discipline.
• 10–15 years of sales experience in the FMCG Food Industry.
• Minimum 2–3 years of experience as an Area Sales Manager (ASM).
• Strong distributor and channel sales management experience.
• Good leadership and team handling skills.
• Excellent communication and negotiation skills.
• Knowledge of SFA applications, MS Excel, and basic computer operations.
• Ability to analyze sales data and prepare reports.
• Good understanding of the local market and local language.
• Must possess a valid driving license and be willing to travel extensively.

Responsibilities

• Achieve monthly and yearly sales targets for the assigned area.
• Appoint, manage, and develop distributors and retailers.
• Expand business in new markets and uncovered areas.
• Maintain strong relationships with existing distributors and retail partners.
• Lead, guide, and motivate the Territory Sales Team to achieve business goals.
• Monitor team performance and conduct regular market visits.
• Ensure proper market coverage and productive sales calls.
• Plan and execute new product launches in the assigned territory.
• Analyze sales performance and market trends through SFA reports.
• Collect customer and market feedback to improve business performance.
• Ensure availability of all product SKUs in the market.
• Maintain FIFO (First In First Out) at distributor and depot level.
• Participate in local exhibitions, promotional activities, and market campaigns.
• Coordinate with Head Office and submit daily, weekly, and monthly reports.
• Ensure outlet data is updated and validated regularly.
• Monitor journey plans of the sales team and ensure proper market execution.

Skills

Leadership

Communication

Negotiation

Team management

Strategic planning

Education

Graduation in any discipline

Tools

SFA applications

MS Excel

Job description

Job Title: Area Sales Manager (ASM) FMCG (Food Industry)

Experience: 10 to 15 Years

Industry: FMCG Food Products

Job Summary

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to handle sales operations in the assigned territory. The candidate should have strong experience in the FMCG Food Industry and should be capable of managing distributors, leading a sales team, expanding the market, and achieving sales targets.

Key Responsibilities

• Achieve monthly and yearly sales targets for the assigned area.
• Appoint, manage, and develop distributors and retailers.
• Expand business in new markets and uncovered areas.
• Maintain strong relationships with existing distributors and retail partners.
• Lead, guide, and motivate the Territory Sales Team to achieve business goals.
• Monitor team performance and conduct regular market visits.
• Ensure proper market coverage and productive sales calls.
• Plan and execute new product launches in the assigned territory.
• Analyze sales performance and market trends through SFA reports.
• Collect customer and market feedback to improve business performance.
• Ensure availability of all product SKUs in the market.
• Maintain FIFO (First In First Out) at distributor and depot level.
• Participate in local exhibitions, promotional activities, and market campaigns.
• Coordinate with Head Office and submit daily, weekly, and monthly reports.
• Ensure outlet data is updated and validated regularly.
• Monitor journey plans of the sales team and ensure proper market execution.

Candidate Requirements

• Graduation in any discipline.
• 10–15 years of sales experience in the FMCG Food Industry.
• Minimum 2–3 years of experience as an Area Sales Manager (ASM).
• Strong distributor and channel sales management experience.
• Good leadership and team handling skills.
• Excellent communication and negotiation skills.
• Knowledge of SFA applications, MS Excel, and basic computer operations.
• Ability to analyze sales data and prepare reports.
• Good understanding of the local market and local language.
• Must possess a valid driving license and be willing to travel extensively.

Preferred Skills

• Strong leadership and decision-making ability.
• Target-driven and result-oriented approach.
• Excellent planning and execution skills.
• Good problem-solving and relationship management skills.
• Ability to work independently and manage a team effectively.

Why Join Us?

• Opportunity to work with a growing FMCG Food company.
• Attractive salary with performance-based incentives.
• Career growth and leadership opportunities.
• Dynamic and supportive work environment.

Industry Preference: FMCG – Food Products only.