Area Sales Manager

Pee Safe; Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Pee Safe is seeking a results-oriented Area Sales Manager (ASM) for the General Trade (Offline) channel in Delhi. The ideal candidate will lead distributor networks, mentor a sales team, and drive expansion across Tiranga markets with a focus on FMCG categories.

We value startup experience or ability to thrive in a high-growth environment, and a strong track record in achieving sales targets and channel development within cosmetics, personal care, and hygiene segments.

Qualifications

• 6–12 years of General Trade (Offline) sales experience.
• Strong distributor management and team handling skills.
• Experience in FMCG categories such as cosmetics, personal care, hygiene.

Responsibilities

• Drive primary and secondary sales through the General Trade distributor network.
• Appoint, develop, and manage distributors, stockists, and super stockists.
• Lead and mentor a sales team to achieve targets.
• Expand market coverage, outlet reach, and distribution in the territory.
• Execute trade schemes, promotions, and channel development initiatives.
• Ensure product availability, distributor health, and inventory management.
• Monitor market trends and competitors; build distributor-retailer relationships.
• Maintain timely sales reporting and forecasting per policy.

Skills

Distributor management

Team leadership

Market expansion

Sales planning

Job description

Area Sales Manager (ASM) - General Trade (Offline)

Experience: 6-12 Years

About the Role

We are looking for a result-oriented Area Sales Manager (ASM) to drive business growth across the General Trade (Offline) channel. The ideal candidate will have strong experience in distributor management, sales team leadership, and market expansion within FMCG. Prior experience in a startup environment, or the ability to thrive in a fast-paced, high-growth organization, will be an added advantage.

Preferred Industry Experience

• Cosmetics
• Personal Care
• Personal Hygiene
• FMCG

Key Responsibilities

• Drive primary and secondary sales through the General Trade distributor network.
• Appoint, develop, and manage distributors, stockists, and super stockists.
• Lead and mentor a team of Sales Officers/Executives to achieve sales targets.
• Expand market coverage, outlet reach, and distribution across the assigned territory.
• Execute trade schemes, promotional activities, and channel development initiatives.
• Ensure product availability, distributor health, and effective inventory management.
• Monitor competitor activities, market trends, and identify business opportunities.
• Build strong relationships with distributors, retailers, and wholesalers to strengthen brand presence.
• Ensure timely sales reporting, forecasting, and compliance with company policies.

What We're Looking For

• 6-12 years of experience in General Trade (Offline) sales.
• Strong expertise in distributor management and team handling.
• Experience in FMCG, Personal Care, Cosmetics, Hygiene, Baby Care, or related categories.
• Prior startup experience or willingness to work in a high-growth startup environment.