Area Sales Manager

South Asian Foods Corporation; Chennai District, Tiruchirappalli; On-site; INR 600,000 - 1,000,000; Full time

Job summary

South Asian Foods Corporation in Chennai seeks an Area Sales Manager (Business Development Manager) to lead field sales across modern trade, general trade and HORECA. The role demands 4-8 years of experience in FMCG sales with strong leadership and communication skills.

The candidate will set targets, guide the sales team, build long-term customer relationships, travel for client meetings, and drive growth through diverse routes to market in a competitive environment.

Qualifications

• 4-8 years of field sales / market development / operations experience.
• Sound knowledge of sales processes and sales administration.
• Strong understanding of modern trade and general trade.
• Experience in FMCG sales, ideally in beverages.
• Leadership and ability to manage a team.

Responsibilities

• Travel to potential and existing customers within assigned area to present offerings.
• Set realistic sales targets and drive the team to achieve them.
• Monitor sales performance and motivate team members.
• Collect customer feedback and relay updates to senior management.
• Develop and sustain long-term customer relationships.
• Expand sales via various routes to market.
• Maintain and increase sales of company products.
• Implement sales management processes for key customers.
• Close sales through outbound calls, emails, and meetings.

Skills

Sales and Marketing

Modern Trade

FMCG Sales

HORECA Sales

Team Leadership

Territory Management

Communication

Negotiation

Presentation

Customer Relationship

Job description

Job Description :

Area Sales Manager(Business Development Manager)

Experience: 4-8years

Key Skills: Sales and Marketing, Modern Trade, FMCG Sales, HORECA Sales, Should have handled teams, presently designated as ASM's or 50's handling territory Industry Any FMCG industry, preferably Beverage Industry Managing, training, and providing overall guidance to the sales team of an assigned territory.

Setting reasonable sales targets to be achieved by the sales team.

Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.

Collecting customer feedback and providing updates to senior management.

Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.

Utilizing outbound telephone calls, email communications, and face-to-face meetings with customers to close sales.

Developing and sustaining long-term relationships with customers.

Implementing a sales management process to assist the sales team in identifying and prioritizing key customers and prospects.

Maintaining and increasing sales of your company's products.

Reaching the targets and goals set for your area.

Establishing, maintaining and expanding your customer base.

Servicing the needs of your existing customers.

Increasing business opportunities through various routes to market.

Knowledge:

Sound knowledge of sales and sales administration processes.

Strong understanding of modern trade and general trade.

Understanding of Food Services business and HORECA would be preferable.

Skills:

Strong leadership skills

Excellent communication and negotiation skills

Presentation skills

Ability to manage and lead a team

Commitment to achieving the sales targets

Dynamic and exploratory.

Experience:

4-8 years in Field Sales / Market Development / Operations