Area Sales Manager

BioInnovations; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

BioInnovations, based in Mumbai, seeks an Area Sales Manager to drive sales growth and manage customer relationships in an on-site, full-time role. You will identify and qualify new business opportunities, meet with clients, and present our instruments, software, consumables, and services.

The role involves territory planning, contract and pricing negotiations, and close collaboration with product and marketing teams. Regular field visits and conference participation are expected to meet targets.

Qualifications

• Bachelor's degree or higher required in life sciences, biotechnology, engineering, business, or related field.
• ,

Responsibilities

• Identify and qualify new business opportunities within the assigned territory.

Skills

Territory management

Account management

Negotiation

Relationship building

Communication

Presentation skills

Cross-functional collaboration

Self-motivation

Independent field work

Time management

Travel willingness

Education

Bachelor's degree in life sciences/biotech/engineering/business

Advanced degree advantageous

Tools

CRM tools

Job description

Company Description

BioInnovations, founded in 2010, is a partnership of biologists, bioinformaticians, and engineers focused on advancing clinical diagnostics and life-science discovery. The company delivers integrated instruments, software, consumables, and services designed to support modern laboratory operations. BioInnovations works closely with clinical and research labs to implement efficient workflows and address complex diagnostic and research challenges. Team members collaborate across disciplines to bring innovative solutions to customers and help drive scientific progress.

Role Description

The Area Sales Manager is a full-time, on-site role based in Mumbai, responsible for driving sales growth and managing customer relationships within an assigned territory. Day-to-day activities include identifying and qualifying new business opportunities, meeting with prospective and existing clients, and presenting BioInnovations' instruments, software, consumables, and services. The role involves developing and executing territory sales plans, negotiating contracts and pricing, and coordinating with internal technical and support teams to ensure customer satisfaction. The Area Sales Manager will monitor market trends, provide feedback to product and marketing teams, and regularly report on performance metrics, forecasts, and pipeline status. This role requires frequent field visits, professional representation of the company at conferences and client meetings, and consistent achievement of sales targets.

Qualifications

• Strong sales and business development skills, including territory management, account management, and negotiation.
• Ability to build and maintain long-term customer relationships, with effective communication and presentation skills.
• Understanding of clinical diagnostics and life-science research workflows, with the capacity to learn technical product details.
• Experience collaborating with cross-functional teams such as marketing, product management, and technical support.
• Bachelor's degree in life sciences, biotechnology, engineering, business, or a related field; advanced degree is an advantage.
• Proven experience in B2B sales, preferably in healthcare, diagnostics, laboratory equipment, or life-science tools.
• Comfort with CRM tools, sales reporting, and basic data analysis to track performance and plan activities.
• Self-motivated, organized, and able to work independently in the field while meeting deadlines and sales goals.
• Willingness to travel within the assigned area and occasionally outside the region for meetings and industry events.