Area Sales Manager

Lattice MedTech Pvt Ltd; Maharashtra; Sur place; INR 600 000 - 900 000; Plein temps

Résumé du poste

Lattice MedTech Pvt Ltd in Maharashtra is seeking an experienced Field Sales Executive in Diagnostics to drive sales of instruments, reagents, and consumables, and to develop new business opportunities with labs, hospitals, clinics, and distributors.

The role requires at least 5 years of relevant field sales experience in diagnostics, a proven track record of meeting targets, and strong communication, presentation, negotiation, and relationship skills.

Qualifications

• Minimum 5 years of Field Sales/BD experience in Diagnostics.
• Proven track record of achieving sales targets and developing new business.
• Strong communication, presentation, and negotiation skills.

Responsabilités

• Drive sales of diagnostic instruments, reagents, consumables, and lab products in the assigned territory and meet targets.
• Develop and maintain relationships with diagnostic laboratories, pathology centres, hospitals, clinics, and distributors.
• Generate new business through field visits, cold calling, lead generation, referrals, market mapping, and meetings.
• Understand customer requirements and recommend diagnostic products and solutions, including presentations/demonstrations.
• Prepare quotations, negotiate pricing and terms, follow up on enquiries, and convert opportunities into sales.
• Manage the complete sales cycle from lead generation to order closure and delivery coordination.
• Monitor market trends and competitor activities; provide updates to management.
• Participate in trade exhibitions, conferences, product launches to promote products and expand network.

Connaissances

Field Sales

Business Development

Communication

Presentation

Negotiation

Relationship Management

Market Knowledge

Customer Handling

Formation

Graduate degree in Life Sciences or related field

Description du poste

We are looking for an experienced and target-oriented Field Sales Executive with a strong background in the Diagnostics industry. The role will be responsible for driving sales of diagnostic instruments, reagents, consumables, and related products, developing new business opportunities, and managing relationships with diagnostic laboratories, hospitals, clinics, and distributors across the assigned territory.

Key Responsibilities

• Drive sales of diagnostic instruments, reagents, consumables, and laboratory products across the assigned territory and achieve monthly and annual sales targets.
• Develop and maintain strong relationships with diagnostic laboratories, pathology centres, hospitals, clinics, laboratory professionals, purchase teams, and distributors.
• Generate new business through field visits, cold calling, lead generation, referrals, market mapping, and customer meetings.
• Understand customer requirements and recommend suitable diagnostic products and solutions, including conducting product presentations and demonstrations.
• Prepare quotations, negotiate pricing and commercial terms, follow up on enquiries, and convert opportunities into successful sales.
• Manage the complete sales cycle, including lead generation, customer visits, product demonstrations, order closure, delivery coordination, and payment follow-up.
• Monitor market trends, competitor activities, customer feedback, and new business opportunities, and provide regular updates to the management.
• Participate in trade exhibitions, conferences, product launches, and industry events to promote the company's diagnostic products and expand the customer network.

Qualifications & Experience

• Minimum 5 years of relevant experience in Field Sales / Business Development within the Diagnostics industry is mandatory.
• Experience in selling diagnostic instruments, reagents, laboratory equipment, IVD products, or diagnostic consumables will be preferred.
• Strong existing network with diagnostic laboratories, pathology centres, hospitals, clinics, and distributors will be an advantage.
• Graduate degree in Life Sciences, Biotechnology, Microbiology, Medical Technology, or a related field is preferred.
• Proven track record of achieving sales targets and developing new business.
• Strong communication, presentation, negotiation, and relationship management skills.
• Highly target-oriented with good market knowledge and customer-handling skills.