Business Development Manager/ASM (Oncology & Allied Sales)

Lifecell; Ahmedabad District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Lifecell in India seeks a Business Development Manager/ASM to drive oncology diagnostic services growth. You will build strong ties with oncologists, hospitals, clinics, and labs, promoting histopathology, IHC, molecular and genetic testing within the portfolio.

Responsibilities include prospecting, referrals, partnerships, and meeting revenue targets while coordinating with operations, quality, and lab teams to ensure seamless service delivery.

Qualifications

• Bachelor's degree in Life Sciences, Biotechnology, Microbiology, Pharmacy, Healthcare Management, Business Administration, or a related field.
• MBA/PGDM in Sales & Marketing or Healthcare Management is an advantage.

Responsibilities

• Develop and execute sales strategies for oncology diagnostics and allied services.
• Build and maintain relationships with oncologists, physicians, hospitals, clinics, and healthcare institutions.
• Promote diagnostic offerings such as histopathology, cytology, IHC, molecular testing, genetic testing, tumor profiling, and other oncology-related investigations.
• Generate new business opportunities through hospital visits, doctor meetings, referrals, corporate tie-ups, and institutional partnerships.
• Achieve assigned monthly, quarterly, and annual revenue and volume targets.
• Identify potential referral sources and develop new accounts.
• Conduct regular market visits and competitor analysis.
• Coordinate with laboratory, operations, customer service, and logistics teams to ensure smooth sample collection and report delivery.
• Follow up on leads, referrals, pending investigations, and customer requirements.
• Organize doctor meetings, CME programs, scientific presentations, and awareness activities where applicable.
• Maintain accurate records of customer interactions, sales pipelines, collections, and business performance.
• Handle customer queries and resolve service-related issues in coordination with internal teams.
• Monitor market trends and identify opportunities for introducing new diagnostic services.
• Ensure compliance with company policies and applicable healthcare/diagnostic regulations.

Skills

Healthcare/diagnostic sales

Oncology knowledge

Doctor & hospital relations

Business development

B2B/B2C sales

Lead generation

Negotiation & communication

Territory management

Target achievement

CRM/reporting

Education

Bachelor's degree in Life Sciences / related field

MBA/PGDM in Sales/Marketing or Healthcare Management

Job description

Job Title: Business Development Manager/ASM (Oncology & Allied Sales Diagnostic Services)

Industry: Diagnostic / Healthcare

Department: Sales & Business Development

Experience: 2-8 years in diagnostics, oncology, franchise, allied B2C Sales

Job Summary

Responsible for driving business growth for oncology diagnostic and allied healthcare services by developing relationships with oncologists, hospitals, clinics, laboratories, and other healthcare professionals. The role involves promoting diagnostic services, generating referrals, achieving revenue targets, and expanding the organization's oncology network.

Key Responsibilities

• Develop and execute sales strategies for oncology diagnostics and allied services.
• Build and maintain strong relationships with oncologists, physicians, surgeons, hospitals, clinics, and healthcare institutions.
• Promote diagnostic offerings such as histopathology, cytology, immunohistochemistry (IHC), molecular testing, genetic testing, tumor profiling, and other oncology-related investigations, based on the organization's portfolio.
• Generate new business opportunities through hospital visits, doctor meetings, referrals, corporate tie-ups, and institutional partnerships.
• Achieve assigned monthly, quarterly, and annual revenue and volume targets.
• Identify potential referral sources and develop new accounts.
• Conduct regular market visits and competitor analysis.
• Coordinate with laboratory, operations, customer service, and logistics teams to ensure smooth sample collection and report delivery.
• Follow up on leads, referrals, pending investigations, and customer requirements.
• Organize doctor meetings, CME programs, scientific presentations, and awareness activities where applicable.
• Maintain accurate records of customer interactions, sales pipelines, collections, and business performance.
• Handle customer queries and resolve service-related issues in coordination with internal teams.
• Monitor market trends and identify opportunities for introducing new diagnostic services.
• Ensure compliance with company policies and applicable healthcare/diagnostic regulations.

Key Skills

• Healthcare/diagnostic sales
• Oncology product/service knowledge
• Doctor and hospital relationship management
• Business development
• B2B/B2C sales
• Lead generation and conversion
• Negotiation and communication skills
• Territory management
• Target achievement
• CRM/reporting skills

Qualification

• Bachelor's degree in Life Sciences, Biotechnology, Microbiology, Pharmacy, Healthcare Management, Business Administration, or a related field.
• MBA/PGDM in Sales & Marketing or Healthcare Management is an advantage.

Preferred Experience

Candidates with experience in: Diagnostic laboratories, Oncology diagnostics, Pathology / Histopathology, Molecular diagnostics, Genetic testing, Pharma/oncology sales. Hospital business development, Healthcare B2B sales

KPIs

Revenue achievement, new account acquisition, referral generation, test volume growth, customer retention, collection efficiency, and territory growth.