Area Sales Manager

Parag Milk Foods; Ludhiana; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Parag Milk Foods in Ludhiana is seeking a Sales Manager to lead the regional sales team and ensure achievement of primary and secondary targets across General Trade and modern trade channels.

You will appoint and monitor distributors, expand coverage to new towns, implement trade promotions, and monitor stock, collections, and market trends to stay ahead of competitors.

Responsibilities

• Drive achievement of primary and secondary sales targets for the assigned area
• Manage and develop a team of Sales Officers / Sales Executives
• Appoint, monitor, and support distributors to ensure optimal stock levels and coverage
• Expand numeric and weighted distribution across General Trade outlets
• Ensure effective execution of trade schemes, promotions, and visibility initiatives
• Conduct regular market visits to review team performance and market conditions
• Monitor competitor activities, pricing, and market trends and take corrective actions
• Ensure timely collections and maintain healthy receivables
• Track sales performance, stock levels, and secondary sales through DMS/SFA tools
• Identify new business opportunities, including new towns, outlets, and channels
• Ensure compliance with company policies, systems, and processes

Job description

• Drive achievement of primary and secondary sales targets for the assigned area
• Manage and develop a team of Sales Officers / Sales Executives
• Appoint, monitor, and support distributors to ensure optimal stock levels and coverage
• Expand numeric and weighted distribution across General Trade outlets
• Ensure effective execution of trade schemes, promotions, and visibility initiatives
• Conduct regular market visits to review team performance and market conditions
• Monitor competitor activities, pricing, and market trends and take corrective actions
• Ensure timely collections and maintain healthy receivables
• Track sales performance, stock levels, and secondary sales through DMS/SFA tools
• Identify new business opportunities, including new towns, outlets, and channels
• Ensure compliance with company policies, systems, and processes