Area Sales Manager

Univo Edtech; Ludhiana; On-site; INR 600,000 - 900,000; Full time

Job summary

Univo Edtech in Ludhiana is hiring an Area Manager – Business Development to build and manage the channel partner network in the region. You will onboard new partners, drive revenue, and implement sales strategies with cross-functional teams.

The role requires strong relationship skills, a track record in channel sales, and the ability to analyze market trends to identify growth opportunities in Online Education. EdTech experience is a plus.

Qualifications

• Experience in channel sales and partner management within B2B or EdTech sectors.
• Strong negotiation and communication skills.
• Ability to analyze markets and identify growth opportunities.

Responsibilities

• Channel partner management: build and maintain relationships; primary contact; support partners in promoting offerings.
• Business development & expansion: onboard new partners; expand partner network; upsell/cross-sell.
• Sales execution & target achievement: implement regional sales plans; achieve revenue targets; monitor performance.

Skills

Channel sales

Partner relationship mgmt

Sales strategy

Negotiation

MS Excel

Lead generation

Education

Bachelor's degree in Business/Administration

Tools

CRM platforms

Job description

Job Description

Position: Area Manager Business Development (Channel Sales)

Industry: Online Education / EdTech
Department: Sales & Business Development
Role Type: Full-Time

Job Summary

The Area Manager – Business Development will be responsible for managing, developing, and expanding channel partner relationships within the assigned territory. The role involves driving business growth, onboarding new channel partners, strengthening existing partnerships, and executing sales strategies to achieve area-level revenue targets. The ideal candidate should have strong relationship management, business development, and sales execution skills, preferably within the Online Education/EdTech industry.

Key Responsibilities

1. Channel Partner Management

• Build and maintain strong relationships with channel partners across the assigned territory.
• Serve as the primary point of contact for partners, addressing their business requirements and concerns promptly.
• Support channel partners in promoting the company's offerings and strengthening brand presence in the Online Education/EdTech sector.
• Conduct regular partner meetings to review performance, identify challenges, and explore growth opportunities.

2. Business Development & Expansion

• Identify, evaluate, and onboard new channel partners within the assigned territory.
• Develop strategies to expand the existing partner network and increase market penetration.
• Drive business growth by improving partner engagement and productivity.
• Identify opportunities for upselling and cross-selling relevant products and services.

3. Sales Execution & Target Achievement

• Implement sales strategies and business plans defined by regional leadership.
• Achieve area-level sales targets, revenue goals, and business growth objectives.
• Monitor channel partner performance and ensure consistent achievement of sales targets.
• Track sales pipelines, business conversions, and partner productivity.
• Analyze local market trends and competitor activities to identify new business opportunities.

4. Partner Support & Relationship Management

• Ensure high levels of partner satisfaction through timely support and effective problem resolution.
• Address operational and business challenges faced by partners in coordination with internal teams.
• Provide partners with the necessary product knowledge, sales guidance, and promotional support.
• Maintain long-term business relationships to improve partner retention and revenue contribution.

5. Internal Coordination & Reporting

• Collaborate with sales operations, marketing, and customer support teams to ensure smooth business operations.
• Share regular sales reports, partner performance updates, and market insights with the Regional Manager.
• Monitor key business metrics and prepare periodic performance reports.
• Provide actionable feedback to regional leadership on market opportunities, partner requirements, and business challenges.

Required Skills & Competencies

• Strong channel sales and partner relationship management skills.
• Excellent communication, negotiation, and interpersonal abilities.
• Proven ability to drive business development and achieve sales targets.
• Strong market mapping, networking, and lead-generation capabilities.
• Ability to analyze sales performance and identify growth opportunities.
• Strong problem-solving, coordination, and stakeholder management skills.
• Proficiency in MS Excel, reporting tools, and CRM platforms.
• Self-motivated, target-oriented, and capable of working independently across an assigned territory.

Preferred Industry Experience

Experience in one or more of the following industries will be preferred:

• Online Education / EdTech
• Higher Education
• Education Consultancy
• Channel Sales / Partner Management
• B2B Sales and Business Development

Key Performance Indicators (KPIs)

• Achievement of area-level revenue and sales targets.
• Number of new channel partners onboarded.
• Revenue generated through channel partners.
• Existing partner productivity and business growth.
• Partner engagement, retention, and satisfaction.
• Sales conversion rates and pipeline development.
• Territory expansion and market penetration.