Area Sales Manager

DHARAMPAL PREMCHAND (BABA); Jaipur, Jodhpur; On-site; INR 600,000 - 1,000,000; Full time

Job summary

DHARAMPAL PREMCHAND (BABA) is seeking a sales leader to drive GT sales in the Jaipur region. You will appoint and manage distributors, lead a field-based team, and expand market presence, including Mumbai distribution expansion, with a focus on distribution breadth and depth.

The role emphasizes retail execution, data-driven decision making, and monitoring market competition to shape effective counter strategies and achieve targets.

Qualifications

• Distributor handling experience required.
• Team handling experience required.
• Field sales in General Trade preferred.

Responsibilities

• Drive primary and secondary sales in General Trade for the assigned territory.
• Appoint, manage, and review distributors; ensure distributor ROI and hygiene.
• Lead a team of Territory Sales Officers/Executives; conduct trainings and field reviews.
• Identify and develop new markets within Mumbai; expand distribution width and depth.
• Drive retail execution and visibility through planogram adherence and merchandising.
• Monitor sales performance via regular MIS reporting and data-driven decisions.
• Track competitor activities, share insights, and develop counter strategies.

Job description

Key Responsibilities

• Sales Target Achievement: Drive primary and secondary sales in the General Trade channel for the assigned territory. Ensure target achievement through effective planning and execution.
• Distributor & Channel Management: Appoint, manage, and review distributors. Ensure distributor ROI and hygiene. Manage relationships with key channel partners and wholesalers.
• Team Management: Lead and guide a team of Territory Sales Officers/Executives. Conduct regular team reviews, trainings, and field accompaniments.
• Market Development: Identify and develop new markets within Mumbai. Expand width and depth of distribution. Ensure numeric and weighted distribution growth.
• Retail Execution & Visibility: Drive execution at the point of sale through planogram adherence, POS material deployment, and effective merchandising.
• Data & MIS Reporting: Monitor sales performance through regular reporting. Use data to make informed decisions and improve outcomes.
• Competition Tracking: Track competitor activities in the market, share insights, and develop counter strategies.

Preferred candidate profile

• Distributor handling experience
• Team handling experience

Website

www.baba.in