Senior Territory Manager Sales

Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]; Bilaspur District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Mahindra & Mahindra Limited is recruiting for a role focused on managing dealership networks, driving volumes, market share, and customer satisfaction through effective CRM and marketing initiatives.

The position involves coordinating promotions, product launches, and retailer financing, with emphasis on training staff and optimizing territory coverage.

Qualifications

• Diploma in Engineering or Bachelor of Engineering is required.
• 5-10 years of general experience in business development/marketing roles.
• Experience in dealership networks and CRM systems is beneficial.

Responsibilities

• Manage a set of dealerships to achieve volumes, market share, collection, deliveries, spares part sales.
• Ensure viable distribution network by appointing dealers, sub-dealers for market coverage.
• Ensure availability of trained manpower at dealerships and coach staff on MSS, Pancharatna, etc.
• Facilitate training of dealer salesmen on pre-sales and sales processes; highlight product features/modifications.
• Track competitor activities and capture feedback on performance of products.
• Design and implement dealer incentive schemes; liaise with banks for retail financing.

Skills

Business Development

Consumer Insights

Consumer Marketing

Credit Management

Customer Profitability

CRM

Customer Segmentation

Manpower Management

Financial Reporting

Inventory Management

Lead Generation

Market Research

Marketing Campaigns

Marketing Metrics

Performance Management

Product Knowledge & Application

Promotional Activities

Territory Coverage Optimization

Working Capital Management

Capability Building

Enquiry Management

Education

Diploma in Engineering

Bachelor of Engineering

Job description

Responsibilities & Key Deliverables

Manage a set of dealerships to achieve the business parameters like volumes, market share, collection, deliveries, spares part sales etc.Ensuring viable distribution network by appointing dealers, sub-dealers for appropriate market coverage.Ensure availability of trained manpower in adequate quantity at dealerships.Facilitate / coach the dealers and his staff for implementation various systems like MSS, Pancharatna etc.Ensure availability of appropriate service infrastructure and drive implementation of service systems for improving customer satisfaction.Execution of events like local level sales promotion campaigns, product launches etc.Train the dealer salesmen on pre-sales and sales processes, new product features / modifications.Track the competitor activities, capture feedback on performance of competitor (and our) products.Design and implementation of specific incentive schemes for dealers.Liaisoning with financial institutions / banks for exploring new avenues for retail financing of product

Education Qualification

Diploma in Engineering; Bachelor of Engineering

General Experience

5-10 years

System Generated Core Skills

• Business Development


• Consumer Insighting


• Consumer Marketing


• Credit Management


• Customer Profitability


• Customer Relationship Management (CRM)


• Customer Segmentation


• Manpower Management


• Financial Reporting


• Inventory Management


• Lead Generation


• Market Research


• Marketing Campaigns


• Marketing Metrics


• Performance Management


• Product Knowledge & Application


• Promotional Activities


• Territory Coverage Optimization


• Working Capital Management


• Capability Building


• Enquiry Management