Area Sales Manager

Tata AutoComp Systems Limited; Indore District, Lucknow, Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Tata AutoComp Systems Limited is seeking an Area Sales Manager in India to drive growth across Lucknow, Chandigarh, Indore, Mumbai, and Kerala. The role focuses on sales targets, distributor onboarding, and expanding the customer base in the automotive aftermarket.

You will conduct field activities, coordinate with mechanics and retailers, and monitor market trends to strategize demand and improve service levels. A multi-location presence requires travel and strong relationship building.

Qualifications

• Strong knowledge of the area.
• Negotiation skills.
• Customer-focused mindset.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Generate demand for primary & secondary sales.
• Identify new markets, workshops, retailers, and mechanics to expand product reach.
• Maintain existing distributors; recruit onboarding and manage new distributors and retailers.
• Regular meetings with distributors/retailers/mechanics for schemes, performance, and orders.
• Conduct field activities like mechanic meets, retailer meets, and product demos; monitor competitive activities; address queries and ensure customer satisfaction.

Skills

Area knowledge

Negotiation

Customer focus

Education

B.Com / BA / MBA / PGDBM (Sales & Marketing)

Job description

Role / Title

Area Sales Manager

Experience:

8-12 yrs

Industry:

Automotive Aftermarket

Skill Requirements

• Strong Knowledge of the Area
• Negotiation skills
• Customer-focused mindset

Job Profile

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Generate demand for Primary & secondary sales
• Identify new markets, workshops, retailers, and mechanics to expand product reach

Channel Partner Management

• Maintain the existing Distributors
• Recruit,onboard, and manage New distributors and Retailers.
• Regular meeting with Distributors/ Retailers/ Mechanic for new Scheme, performance, new order etc.

Field Activities

• Conduct mechanic meets, nukkad meet, retailer meets, van campaigns, and product demos.
• Monitor & update to Corporate office competitor activities, pricing, schemes, and market sentiment.
• Address queries, solve issues and ensure overall customer satisfaction.
• Build strong relationships with key stakeholders: distributors, retailers, workshops, mechanics

Other Activities

• Ensure proper forecasting of Primary & secondary sales tracking, and data reporting.
• Monitor collections, credit limits, and payment cycles.
• Participate in Marketing activities in market to generate lead & spread presence in the market
• Provide secondary sales data of competitors to analyse market trend & demand
• Maintain discipline & follow the policies of the company.

Qualification

B.com/BA /MBA / PGDBM (Sales & Marketing)

Additional Requirement

2-wheeler with driving license

We have this position available at the below locations.

Lucknow

Chandigarh

Indore

Mumbai

Kerala