Area Sales Manager

Piaggio; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Piaggio in Hyderabad seeks an Area Sales Manager for our 2-wheeler sales team. You will drive revenue growth by strengthening dealer networks, forecasting demand, coordinating vehicle supply, and executing sales promotions across the territory.

The role requires MBA in Marketing and about 6+ years in 2-wheeler retail sales, with expertise in channel management, CRM usage, and SEO/SEM strategies to outpace competition.

Qualifications

• MBA in Marketing or equivalent qualification.
• Total 6+ years of 2-wheeler retail sales experience.
• Experience with channel sales management and dealer networks.
• Knowledge of internet sales methods (SEO/SEM).
• Experience with CRM software and services.

Responsibilities

• Create annual sales forecasts for territory in coordination with RM.
• Coordinate supply of new/used vehicles with dealers and monitor inquiries.
• Hit territorial targets: CSI, volumes, market share, and product mix.
• Develop and manage dealer networks to grow profitability.
• Plan promotions like Exchange/Loan Mela to boost volumes.
• Monitor competitors’ activities for strategic countermeasures.
• Update CRM and plan sales activities with insights.
• Coordinate with regional service team to meet customer expectations.

Skills

Channel sales management

SEO/SEM knowledge

CRM software experience

Team leadership

Forecasting

Education

MBA (Marketing)

Job description

AREA SALES MANAGER (2-WHEELER)We are one of the key market leaders in AUTOMOBILE manufacturing and its Sales across the Indian and International markets. We offer a creative and progressive culture with all the exciting challenges and rewards of working for a dynamic, international company. You will be working as the Area Sales Manager in our 2 Wheeler - Sales & Marketing Department. This department works ardently towards achieving profit and revenue targets set by the organization and aims to significantly enhance the market share of the products. Job Role Summary

• Creating annual sales forecasts of key deliverables across different product segments for the territory in coordination with RM.
• Coordinating appropriate supply of new and used vehicles and effective inquiry monitoring, in coordination with the dealers and their sales staff, tracking the prospective buyers and enhancing the conversion rates.
• Achieving various set territorial business targets such as CSI, sales volumes (primary/secondary), market share as per the business plan in terms of volume growth, product mix and market share.
• Developing and managing efficient dealer networks and expanding it for increasing business profitability.
• Planning and implementing effective sales promotion activities such as Exchange / Loan Mela / seasonal package and others for generating higher sales volumes in the territory.
• Monitoring competitors activities and analyzing their product information, network coverage, pricing and market share for strategy development for countering competition.
• Providing innovative ideas and suggestions to improve market presence through implementation of marketing activities.
• Developing creative promotional and marketing strategies to attract more customers and maintaining relationship with existing customers for repeat business.
• Identifying the institutions in the territory, in coordination with dealers, for generating the revenue through institutional sales in line with the company guidelines.
• Completing billing process by timely collection of payment from the dealers and effective coordination with the commercial team for tracking the defaulters, if any.
• Managing, training and motivating existing sales team and dealer sales staff for driving revenue growth.
• Monitoring sales team performance, analyzing sales data, effective cost management, periodical forecasting and reporting to Manager.
• Working out profitable tie ups with the financial institutions to meet up the numbers and ensuring accessory and merchandise related sales targets are achieved.
• Updating the CRM and leveraging on the insights and data while planning sales activities.
• Coordinating closely with the regional Service Team Members to align to the customers feedback and proactively meet the customers queries and expectations.
• Desired Qualification - MBA (Marketing).
• Work Experience - Total 6+ years of 2-wheeler retail sales experience.
• Preferred Technical Skills and Certification -
• Channel sales management skills.
• Knowledge of and experience with internet sales methods, such as search engine marketing and search engine optimization.
• Experience with customer relationship software and services.