Area Sales Manager

Haritash Group; Faridabad District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Haritash Group in Haryana, India, is seeking a Sales Manager / Branch Head to drive showroom sales, supervise the sales team, monitor lead follow-ups, and ensure adherence to prescribed sales processes. The role focuses on enhancing guest engagement and guiding the enquiry-to-delivery journey.

Responsibilities include achieving monthly sales goals, overseeing bookings and deliveries, coaching sales champions, and coordinating with Finance, Insurance, RTO, and GRM teams to ensure timely execution.

Qualifications

• Education: Graduate in any discipline; MBA in Sales/Marketing will be add an advantage.
• Experience: Automobile sales, Goal achievement and Team Supervision preferred.
• Functional Skills: Sales goal achievement and lead conversion, Basic automobile knowledge and good objection handling, Guest management and ERP reporting, Dealership SOP and process compliance.
• Behavioral Competencies: Effective communication and interpersonal skills, Guest orientation and relationship building, Goal orientation and result focus, Confidence, Team leadership, coaching and problem solving, Professional behavior and positive attitude.

Responsibilities

• Achieve monthly sales goals and value-added sales (VAS) objectives.
• Monitor daily sales performance and prepare action plan.
• Follow-up on pending bookings, payments and deliveries.
• Supervise sales champions and guide them on product knowledge, objection handling, test drive and closing.
• Identify skill gaps and support new joiners.
• Ensure timely enquiry allocation and follow-up, monitor leads, appointments, test drive and conversion rates.
• Ensure accurate communication on pricing, offers, and delivery timelines.
• Monitor accurate and correct guest details on ERP and update the data timely.
• Ensure high guest satisfaction and follow dealership SOPs.
• Support in coordination with Finance, Insurance, RTO, and other teams for timely delivery.

Job description

To support the Sales Manager / Branch Head in achieving showroom sales goals by managing daily sales activities,supervising the sales team, monitoring lead follow-ups, improving sales conversions, and ensuring adherence toprescribed sales processes. The role is responsible for driving team productivity, maintaining sales funnel discipline,supporting guest engagement, and ensuring smooth execution of the enquiry-to-delivery journey.

2. Key Responsibilities

• Achieve monthly sales goals and value-added sales (VAS) objectives.
• Monitor daily sales performance and prepare action plan.
• Follow-up on pending bookings, payments and deliveries.
• Supervise sales champions and guide them on product knowledge, objection handling, test drive and closing.
• Identify skill gaps and support new joiners.
• Ensure timely enquiry allocation and follow-up, monitor leads, appointments, test drive and conversion rates.
• Ensure accurate communication on pricing, offers, and delivery timelines.
• Monitor accurate and correct guest details on ERP and update the data timely.
• Ensure high guest satisfaction and follow dealership SOPs.
• Support in coordination with Finance, Insurance, RTO, and other teams for timely delivery.

3. Key Performance Indicators

• Sales Achievement: Monthly booking, retail and VAS goal achievement.
• Lead Conversion: Enquiry-to-booking and test-drive conversion rates.
• Team Productivity: Sales Champion performance and target achievement.
• Lead Management: Timely follow-ups, appointments and lead conversion.
• Guest Satisfaction: Guest feedback and complaint resolution.
• ERP Compliance: Accuracy and timely updating of guest details.
• Booking & Delivery: Timely completion of bookings, payments and deliveries.
• Process Compliance: Adherence to dealership SOPs and pricing policies.
• Team Capability: Improvement in product knowledge and sales skills.

4. Qualifications & Competencies

• Education: Graduate in any discipline; MBA in Sales /Marketing will be add an advantage.
• Experience: Automobile sales, Goal achievement and Team Supervision preferred.
• Functional Skills: Sales goal achievement and lead conversion, Basic automobile knowledge and good objectionhandling, Guest management and ERP reporting, Dealership SOP and process compliance.
• Behavioral Competencies: Effective communication and interpersonal skills, Guest orientation and relationshipbuilding, Goal orientation and result focus, Confidence, Team leadership, coaching and problem solving,Professional behavior and positive attitude.

5. Working Requirements & Key Stakeholders

• Support SM, achieve goals, manage enquiries and follow-up on booking, payment and delivery.
• Internal: Sales Manager, Sales Champions, Finance, Insurance, RTO, and GRM Teams. External: Guests and OEMRepresentatives.