Area Sales Manager

The Hiring Company; Chennai District; On-site; INR 508,000 - 608,000; Full time

Job summary

The Hiring Company seeks an experienced Area Sales Manager (ASM) to expand our bath fittings portfolio in Chennai and surrounding areas. You will drive dealer/distributor networks, manage a field sales team, and execute strategies to achieve sales targets and market growth.

Ideal candidates have 4–7 years in bath fittings sales, strong Chennai market knowledge, Tamil language fluency, and willingness to travel extensively to strengthen channel partnerships and brand presence.

Qualifications

• Minimum 4–7 years of relevant sales experience, preferably in the Bath Fittings / Sanitaryware industry.
• Bath fittings industry experience is strongly preferred/mandatory.
• Strong knowledge of bath fittings products, market dynamics, and channel sales.
• Proven dealer/distributor development and territory management experience.
• Tamil language knowledge is mandatory, with working knowledge of English/Hindi.
• Willingness to undertake extensive market travel.
• Ability to independently manage the assigned territory and achieve targets.

Responsibilities

• Develop and execute sales strategies for Chennai and surrounding territories.
• Achieve sales, collection, market development, and business growth targets.
• Appoint, develop, and maintain strong relationships with dealers, distributors, retailers, and channel partners.
• Identify new business opportunities and expand the distribution network.
• Manage and strengthen existing dealer/distributor relationships to ensure consistent business.
• Conduct regular market visits to understand trends, pricing, and customer requirements.
• Develop relationships with plumbers, contractors, architects, builders and other influencers.
• Plan and execute dealer meets, plumber meets, retailer meets, and product demonstrations.
• Monitor brand promotion, product visibility, merchandising, and display in the territory.
• Guide and coordinate with Sales Executives to improve coverage and productivity.
• Monitor daily/weekly sales performance and territory coverage.
• Provide regular sales and market reports to management.
• Coordinate with internal teams for order processing, dispatch, and collections.

Skills

Area & Territory Management

Channel Sales

Market Development

Brand Promotion

Plumber & Influencer Engagement

Competitor Analysis

Negotiation & Relationship Management

Target Achievement

Job description

Area Sales Manager (ASM) – Bath Fittings

Department: Sales & Business Development

Employment Type: On Company Payroll

Budget: Up to ₹50,000 per month

About the Role

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to manage and expand our business in the Chennai market and surrounding territories. The ideal candidate should have strong experience in bath fittings/sanitaryware sales, excellent market knowledge, and proven expertise in dealer/distributor management, team coordination, market development, and achievement of sales targets.

Key Responsibilities

• Develop and execute sales strategies for Chennai and assigned surrounding territories.
• Achieve assigned sales, collection, market development, and business growth targets.
• Appoint, develop, and maintain strong relationships with dealers, distributors, retailers, and channel partners.
• Identify new business opportunities and expand the company's distribution network.
• Manage and strengthen existing dealer and distributor relationships to ensure consistent business.
• Conduct regular market visits to understand market trends, competitor activities, pricing, schemes, and customer requirements.
• Develop relationships with plumbers, contractors, architects, builders, and other key influencers.
• Plan and execute dealer meets, plumber meets, retailer meets, product demonstrations, and promotional activities.
• Ensure effective brand promotion, product visibility, merchandising, and display across the assigned territory.
• Guide and coordinate with Sales Executives/field sales team members to improve market coverage and productivity.
• Monitor daily/weekly sales performance and ensure effective territory coverage.
• Provide regular sales, market, competitor, collection, and business development reports to management.
• Coordinate with internal teams for order processing, dispatch, customer service, and collection-related matters.
• Handle channel partner issues and ensure timely resolution of market-related concerns.
• Monitor outstanding payments and support the team in achieving collection targets.

Mandatory Requirements

• Minimum 4–7 years of relevant sales experience, preferably in the Bath Fittings / Sanitaryware industry.
• Bath fittings industry experience is strongly preferred/mandatory.
• Strong knowledge of bath fittings products, market dynamics, and channel sales.
• Proven experience in dealer/distributor development and territory management.
• Experience in handling or guiding a field sales team will be an added advantage.
• Good knowledge of the Chennai market and surrounding areas.
• Knowledge of Tamil is mandatory, along with working knowledge of English/Hindi.
• Strong leadership, negotiation, communication, and relationship management skills.
• Willingness to undertake extensive market travel.
• Strong target orientation and ability to independently manage the assigned territory.
• Area & Territory Management
• Channel Sales
• Market Development
• Brand Promotion
• Plumber & Influencer Engagement
• Competitor Analysis
• Negotiation & Relationship Management
• Target Achievement

Compensation

Salary: Up to ₹50,000 per month, depending on relevant experience, market exposure, leadership capabilities, and suitability.

Ideal Candidate

A strong field sales professional with proven bath fittings/sanitaryware experience, excellent Chennai market knowledge, established dealer/distributor relationships, and the ability to lead the sales team and drive sustainable territory growth.