Area Sales Manager

Crew Kraftorz; Chennai District; On-site; INR 335,000 - 670,000; Full time

Job summary

Crew Kraftorz in Chennai (TN) seeks an Area Sales Manager to drive growth by strengthening distribution, appointing dealers, and leading sales executives to ensure our authentic spices reach every household.

The role requires extensive field travel (70-80%), with FMCG channel sales experience. Graduate/MBA in Sales & Marketing preferred. Fluency in local language and Hindi is expected, with basic English a plus.

Qualifications

• Graduate / MBA in Sales & Marketing preferred.
• Proven FMCG channel sales experience in spices/oil/staples.
• Experience overseeing BTL activities.
• Fluent in local language and Hindi; basic English is a plus.

Responsibilities

• Channel Sales & Distribution Management across General Trade, Modern Trade, and Kirana stores.
• New Dealer & Distributor Appointment and onboarding; market mapping for white spaces.
• Sales Strategy & Execution: meet/exceed targets; implement schemes and promotions; analyze competitor activity.

Skills

Local language proficiency

Hindi proficiency

Field sales

Education

Graduate / MBA in Sales & Marketing

Tools

SFA software

Job description

Job Description: Area Sales Manager (ASM)

Location: Chennai (TN)

Experience: 58 years in FMCG/Food Industry

Industry: FMCG / Food & Beverages / Spices

Salary: 30000 TO 60000 per month including TA/DA

Job Purpose

We are looking for a high-energy Area Sales Manager to drive growth and market penetration. The ideal candidate will be responsible for strengthening our existing distribution network, appointing new dealers, and leading a team of sales executives to ensure that our authentic spices reach every household.

Key Responsibilities

1. Channel Sales & Distribution Management

• Oversee and optimize the primary and secondary sales through the existing distribution network.


• Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).


• Monitor distributor health, including stock levels, credit limits, and ROI.

2. New Dealer & Distributor Appointment

• Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.


• Conduct market mapping to identify \"white spaces\" where the brand is underrepresented.


• Lead the negotiation and documentation process for new channel partners.

3. Sales Strategy & Execution

• Meet and exceed monthly, quarterly, and annual sales targets.


• Implement company schemes, trade promotions, and consumer offers effectively at the ground level.


• Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.


• Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.

4. Field Leadership & Traveling

• Hiring of new field staff


• Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.


• Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.

Candidate Profile

• Education: Graduate / MBA in Sales & Marketing preferred.


• Experience:


• Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry.


• Experience as salesperson for at least 2-3 years.


• Experience in overseeing Below-the-line (BTL) activities.


• Local Expertise: Deep understanding of the geography and local trade dynamics.


• Sales Enthusiast: A \"go-getter\" attitude with a passion for field sales and achieving numbers.


• Communication: Fluent in Local language and Hindi; basic English is a plus.


• Skills: Ability to work in Sales Force Automation (SFA) Software


• Leadership: Ability to lead and motivate a team of field staff.