Area Sales Manager

Epic Agro Products; Bhilai, Raipur, Bilaspur; Hybrid; INR 1,200,000 - 2,000,000; Full time

Job summary

Country Harvest in Bhilai, India is seeking an experienced Area Sales Manager to lead General Trade operations across major towns of Chhattisgarh. You will manage distributors and sub-distributors, drive team performance, and expand market reach.

The role requires a strong network in the region, proven leadership, and ability to grow distribution channels and retail presence. Prior FMCG sales experience in biscuits or cakes is preferred.

Qualifications

• Graduate with 10-15 years of FMCG sales experience.
• Must have experience in handling GT operations across multiple towns.
• Strong existing network of distributors, sub-distributors, and market references in Chhattisgarh.
• Proven team-handling and territory-development capabilities.

Responsibilities

• Manage GT sales operations across major towns of Chhattisgarh.
• Handle and develop Distributors (DBs) and Sub-Distributors (Sub-DBs).
• Lead and manage the sales team to achieve sales targets and distribution objectives.
• Expand market coverage, product availability, and retail outlet penetration.
• Monitor primary and secondary sales, beat plans, and distributor performance.

Skills

Distributor network management

Team leadership

Market expansion

GT operations

Education

Graduate

Job description

Job Description: Area Sales Manager (ASM)- General Trade

Location: Chhattisgarh (Major Towns)

Industry: FMCG Biscuits & Cakes

Brand: Country Harvest

Web: https://countryharvest.in/

Job Summary

We are looking for an experienced Area Sales Manager to manage and expand the General Trade (GT) business across major towns of Chhattisgarh, with a strong focus on distributor management, team leadership, and market expansion.

Key Responsibilities

• Manage GT sales operations across major towns of Chhattisgarh.


• Handle and develop Distributors (DBs) and Sub-Distributors (Sub-DBs).


• Lead and manage the sales team to achieve sales targets and distribution objectives.


• Expand market coverage, product availability, and retail outlet penetration.


• Monitor primary and secondary sales, beat plans, and distributor performance.

Candidate Profile

• Graduate with 10- 15 years of FMCG sales experience, preferably in the biscuit or cake industry.


• Must have experience in handling GT operations across multiple towns.


• Strong existing network of distributors, sub-distributors, and market references in Chhattisgarh.


• Proven team-handling and territory-development capabilities.

For more details about our company, products, and business, please visit our website: https://countryharvest.in/