Area Sales Manager (Food / Biscuits / Snacks / Confectionary)

Talent Integrators; Varanasi; On-site; INR 1,500,000 - 1,800,000; Full time

Job summary

Talent Integrators is seeking a high-performing FMCG sales professional for var­ied distributor management and retail execution in Varanasi and Prayagraj. You will drive market expansion, build distributor networks, and lead frontline teams to meet aggressive monthly and quarterly targets.

The role requires 8+ years in FMCG sales (biscuits, snacks, beverages) with an MBA and a track record in increasing market share.

Qualifications

• MBA in any discipline is preferred.
• 8+ years FMCG sales experience in biscuits, snacks, or beverages.
• Strong exposure to distributor management and retail execution.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Drive primary and secondary sales through distributors.
• Increase market share and product penetration across markets.
• Execute promotional activities effectively.
• Develop business in new markets and strengthen existing distribution.
• Appoint new distributors and manage ROI, stock, and working capital.
• Monitor distributor claims, payments, and stock rotation.
• Ensure timely billing and availability of SKUs.
• Ensure effective retail coverage via Sales Officers and DSRs.
• Improve distribution metrics and store visibility; monitor beat efficiency.
• Implement trade schemes and consumer promotions.
• Lead and develop Sales Officers and frontline teams; conduct market visits.
• Provide coaching and performance feedback; set KRAs.
• Monitor competitor pricing and market feedback; identify growth opportunities.
• Develop strong distributor and retailer relationships; resolve complaints.

Skills

FMCG sales

Distributor supervision

Team leadership

Market intelligence

Customer relationships

Sales planning

Retail execution

Education

MBA

Job description

Exp - 9+ Years

CTC - 15 - 18 LPA

Location - Varanasi & Prayagraj

Industry- FMCG – Biscuits & Confectionery

Reporting To-Regional Sales Manager (RSM)

Experience- 8 Years in FMCG Sales (Biscuits, Snacks, Food & Beverage)

Qualification- MBA in any discipline

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Drive primary and secondary sales through distributors.
• Increase market share and product penetration across assigned markets.
• Ensure effective execution of company sales strategies and promotional activities.
• Develop business in new markets and strengthen existing distribution.

Distributor Management

• Appoint new distributors in potential markets.
• Manage distributor ROI, stock levels, working capital, and profitability.
• Monitor distributor claims, outstanding payments, and stock rotation.
• Ensure timely billing and availability of all SKUs.

Retail & Market Execution

• Ensure effective retail coverage through Sales Officers and Distributor Sales Representatives (DSRs).
• Improve numeric and weighted distribution.
• Enhance product visibility through merchandising and branding activities.
• Monitor outlet productivity and beat efficiency.
• Ensure execution of trade schemes and consumer promotions.

Team Management

• Lead, motivate, and develop Sales Officers and frontline sales teams.
• Conduct regular market visits and joint working.
• Provide coaching and performance feedback.
• Set KRAs and review team performance periodically.
• Build a high-performance sales culture.

Market Intelligence

• Monitor competitor pricing, promotions, product launches, and distribution.
• Collect market feedback and customer insights.
• Identify business opportunities and recommend growth initiatives.

Customer Relationship Management

• Develop strong relationships with distributors, wholesalers, and key retailers.
• Resolve customer complaints promptly.
• Ensure high levels of customer satisfaction.

Sales Planning & Reporting

• Prepare monthly sales plans and forecasts.
• Review daily sales performance and productivity.
• Submit sales reports, market updates, and competition analysis.
• Monitor achievement against budgets and targets.

Inventory & Demand Planning

• Ensure optimum stock availability across distributors.
• Minimize stock-outs and expiry.
• Coordinate with supply chain for timely replenishment.

Compliance

• Ensure adherence to company policies and sales processes.
• Maintain accurate sales records and documentation.
• Ensure compliance with commercial and financial guidelines.

Preferred Industry Experience

• Biscuits
• Confectionery
• Snacks
• Food & Beverage
• FMCG

Experience in companies such as Parle, Britannia, ITC Foods, Anmol, Cremica, Patanjali, inbisco, Haldiram, Pratap Snacks, Yellow Diamonds or similar FMCG organizations will be preferred.