Area Sales Manager - General Trade

New Leaf Retail Technologies Private Limited; Kolkata District; Sur place; INR 600 000 - 1 200 000; Plein temps

Résumé du poste

New Leaf Retail Technologies Private Limited in Kolkata is seeking an Area Sales Manager to drive General Trade expansion for Home & Kitchen products. You will lead distributor networks, oversee field execution, and partner with retailers to boost sales.

The role requires strong negotiation, market visiting, and reporting to management. Travel within the territory is expected and a proactive, target-driven approach is essential for success.

Qualifications

• 5–8 years of experience in General Trade, preferably in Home & Kitchen categories.
• Strong understanding of distributor handling and retail sales execution
• Proven ability to meet sales targets and expand market presence
• Good communication, negotiation, and interpersonal skills
• Willingness to travel extensively within the assigned territory
• Self-motivated, proactive, and result-oriented

Responsabilités

• Build, appoint, and manage a strong distributor network across the assigned territory/City
• Ensure effective coordination with distributors on stock availability, order planning, and timely payments
• Drive primary and secondary sales to achieve monthly and quarterly targets
• Conduct regular market visits to monitor retailer coverage, visibility, and competitor activity
• Execute in-store promotions, merchandising, and activation activities at the retail level
• Ensure proper implementation of trade schemes and promotional campaigns
• Track stock movement and minimize out-of-stock situations in the market
• Develop strong relationships with distributors, retailers, and key trade partners
• Provide regular sales reports, market feedback, and insights to the management team

Connaissances

General Trade experience

Distributor handling

Retail sales execution

Sales target achievement

Description du poste

We are looking for a dynamic and result-driven Area Sales Manager (ASM) to manage and expand our General Trade business in Kolkata. This is primarily a field-based role requiring strong market execution, distributor management, and retail-level engagement to drive sales growth for our Home & Kitchen product range.

Duties and responsibilities

• Build, appoint, and manage a strong distributor network across the assigned territory/City
• Ensure effective coordination with distributors on stock availability, order planning, and timely payments
• Drive primary and secondary sales to achieve monthly and quarterly targets
• Conduct regular market visits to monitor retailer coverage, visibility, and competitor activity
• Execute in-store promotions, merchandising, and activation activities at the retail level
• Ensure proper implementation of trade schemes and promotional campaigns
• Track stock movement and minimize out-of-stock situations in the market
• Develop strong relationships with distributors, retailers, and key trade partners
• Provide regular sales reports, market feedback, and insights to the management team

Desired Candidate Profile

• 5–8 years of experience in General Trade, preferably in Home & Kitchen categories
• Strong understanding of distributor handling and retail sales execution
• Proven ability to meet sales targets and expand market presence
• Good communication, negotiation, and interpersonal skills
• Willingness to travel extensively within the assigned territory
• Self-motivated, proactive, and result-oriented