Area Sales Manager

Mahindra And Mahindra Ltd.; Lucknow; On-site; INR 400,000 - 700,000; Full time

Job summary

Mahindra And Mahindra Ltd. in Lucknow seeks a Retail Sales professional to manage end-to-end enquiry generation, test drives, bookings, and retail operations. You will ensure data accuracy across DMS and booking processes while driving targets through digital engagement tools and showroom activations.

The role focuses on optimizing CVR, dealer processes, and workforce productivity to meet monthly targets and improve retail performance.

Qualifications

• Core Automotive Sales / FMCG sales experience.
• 3-8 years of experience.

Responsibilities

• Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail).
• Ensure accuracy and authenticity of booking data and DMS data.
• Achieve retail targets and improve CVR through process improvements.
• Plan for sales for N Month and activate for enquiry generation.
• Utilize digital tools to improve conversion (TDAA, PVA, BSH, VR).

Education

MBA; Post Graduate Dip in Mgmt

Job description

Select how often (in days) to receive an alert:

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

Consumer FMCG / Food

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years