Area Sales Manager

Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]; Ahmedabad District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Mahindra and Mahindra Limited is seeking a senior sales professional to drive automotive retail performance in the Gujarat region. You will manage enquiry-to-retail cycles, activate digital tools, and optimize dealer relationships to hit volume and CVR targets.

The role emphasizes planning, manpower productivity, and data integrity across DMS and sales processes, with incentives to motivate the team and a strong focus on customer experience and market acumen.

Qualifications

• MBA or PGDM required with business focus.
• 3–8 years in automotive or FMCG sales with dealer exposure.
• Proven ability to drive sales, plans, and outcomes.

Responsibilities

• Manage retail sales and achieve targets with a focus on CVR.
• Lead digital tools adoption (TDAA, PVA, VR, BSH) to boost conversions.
• Plan for monthly sales, activate enablers, and improve data accuracy.
• Motivate and train manpower; drive rewards and incentives.
• Strengthen dealer relationships and optimize working capital.

Skills

Credit Management

Consumer Focus

Manpower Management

Dealer Relationship Management

Manpower Planning

Market Acumen

Sales Planning

Capability Building

Education

MBA

PGDM

Job description

Job Description:

Responsibilities & Key Deliverables

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for N Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

Consumer FMCG / Food

Automotive Industry

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years

System Generated Core Skills

Credit Management

Consumer Focus

Manpower Management

Dealer Relationship Management

Manpower Planning

Market Acumen

Sales Planning

Capability Building

System Generated Secondary Skills

Capability Building

Change Management

Consultative Selling

Statutory Compliance

Designing Customer Experience

Financial Management

Identifying Customer Needs

Market Intelligence

Order Management

Performance Management

Product Knowledge & Application

Product Knowledge - Hybrid Vehicle

Territory Coverage Optimization

Working Capital Management