On & Off Trade Specialist

Caparo Group; New Delhi; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Caparo Group in New Delhi is seeking an On Off Trade Specialist to plan and execute brand objectives across on- and off-trade outlets. You will drive commercial brand KPIs, including sales, profitability and market share, while coordinating with distributors and retail partners.

The role requires liquor industry experience, strong relationship building, and hands-on merchandising. You will manage pricing, visibility, stock planning, and promotional activities in a hybrid work setup.

Qualifications

• Liquor industry knowledge and regulatory understanding.
• Networking and relationship-building capabilities.
• Merchandising/retail experience and activation planning skills.
• High attention to detail and strong time management.
• Self-motivated with ability to work varied hours.

Responsibilities

• Oversee distributor relationships and shipment delivery.
• Manage all aspects of On and Off Trade execution.
• Ensure timely processing of purchase orders, budgets, and claims.
• Ensure brand availability, pricing, and menu listings in outlets.
• Monitor inventory and plan stock replenishment with sales opportunities.
• Ensure correct pricing, tagging, and display across shelves and promos.
• Execute in-store visibility initiatives and displays per plans.
• Manage visibility calendars and brand activation events.
• Plan and review gift pack promotions to meet objectives.
• Provide merchandising services tailored to customer needs.
• Build strong relationships with counter salesmen, bar managers, restaurant managers.
• Handle ad hoc administrative tasks as required.

Skills

Networking

Relationship building

Merchandising

Retail activation

Industry knowledge

Time management

Attention to detail

Self-motivated

Tools

MS Office

Job description

On Off Trade Specialist - Bangalore

Job Details

• Location: New Delhi
• Function: Sales
• Grade: G2
• Workplace Type: Hybrid

Job Summary

The On Off Trade Specialist is responsible for planning executing the brand objectives in both On and off trade outlets. Ensuring that Commercial Brand objectives for the on off premise channel, brand and customer KPIs are delivered (including: Sales, Profitability, Market Share).

Responsibilities

• Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations
• Manage all aspects of On and Off Trade execution
• Ensure timely processing of purchase orders, AP budgets, and claim settlements for operational excellence
• Ensuring brand availability, menu listing, and appropriate pricing in on premise outlets
• Monitor outlet level inventory and plan stock replenishment aligned with sales opportunities
• Ensure products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf in shelf)
• Execute in store visibility initiatives and build impactful displays as per annual plans
• Manage visibility and activation calendars, ensuring flawless execution of brand experiences
• Plan, execute, and review gift pack promotions to deliver pre aligned objectives
• Deliver merchandising services tailored to diverse customer needs
• Build and maintain strong relationships with counter salesmen, bar managers, restaurant managers, and general managers
• Handle ad hoc administrative tasks as required

Requirements

• Liquor Industry experience of 3+yrs
• Knowledge of the Liquor industry and regulatory environment, and communication guidelines
• Networking and relationship building
• Merchandising / Retail experience
• Knowledge of retail activation planning/ management/ operation
• High attention to detail
• Excellent time management skills
• Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)
• Ability to work varied hours
• Self-motivator