Area Sales Executive - Modern Trade

VIP; Pune District; On-site; INR 350,000 - 600,000; Full time

Job summary

VIP is seeking an Area Sales Executive for Modern Trade in Pune to lead secondary sales, monitor stock, and drive growth through promoter teams.

The role emphasizes strong negotiation and communication, with a focus on modern trade operations, account management, and market pricing knowledge. Promoters handling is mandatory, and training arrangements are part of the responsibility.

Qualifications

• Strong negotiation skills.
• Excellent communication and collaborative abilities.
• Goal-oriented with a track record of achieving targets.

Responsibilities

• Drive secondary sales and monitor stocks.
• Drive monthly sales through sales promoters.
• Select promoters/merchandisers and arrange training programs.
• Forecast monthly business and benchmark against previous year.
• Monitor competitor strategies and outline efficient sales plans.
• Identify areas for network expansion and introduce products in chains.
• Conduct promoter performance reviews and assess progress against goals.
• Provide on-the-job or classroom training to frontline sales staff.
• Stay informed of current sales, promotions, schemes of competitors and security practices.

Skills

Negotiation skills

Communication and Collaborative skills

Goal-oriented

Job description

AREA SALES EXCECUTIVE- Modern Trade

Skills and Competencies:

• Negotiation skills
• Communication and Collaborative skills
• Goal- oriented

Functional Competencies:

• Modern Trade Operations/ LFS Operations
• Account management
• Product / Pricing / Competition knowledge

Roles and Responsibilities:

• Drive the secondary sales and monitor stocks.
• Drive the monthly sales through sales promoters.
• Looks after the process of selecting promoters/merchandiser and make arrangements of training programs for them.
• Month wise business forecasting, benchmarking the previous year.
• Observes competitor strategies within the assigned region and outlines efficient sales strategies.
• Identifies the areas of network expansion and introduces new products in the chains.
• Once the goals are set for the month, the ASE conducts a performance review of the promoters where their goals and efforts are evaluated on the basis of progress made.
• Provides on-the-job training and/or classroom training to the frontline sales personnel by understanding their strengths and weaknesses
• Maintain knowledge of the current sales, promotions, schemes of competitors and security practices on monthly basis.

Industry Preferences:- Consumer durable/Electronics/Electrical

Promoters handling is must