Area Sales Executive- Modern Trade

VIP; Kolkata District; On-site; INR 400,000 - 650,000; Full time

Job summary

VIP in India invites applications for an Area Sales Executive in Modern Trade. The role focuses on driving secondary sales, managing promoters, and expanding the promoter network within the assigned region. You will forecast, monitor stocks, and implement training programs to enhance field performance.

The position emphasizes relationship-building with chains, analyzing competition, and achieving monthly sales targets through effective promoter initiatives.

Qualifications

• Negotiation skills.
• Communication and Collaborative skills.
• Goal-oriented.

Responsibilities

• Drive the secondary sales and monitor stocks.
• Drive the monthly sales through sales promoters.
• Looks after the process of selecting promoters/merchandiser and make arrangements of training programs for them.
• Month wise business forecasting, benchmarking the previous year.
• Observes competitor strategies within the assigned region and outlines efficient sales strategies.
• Identifies the areas of network expansion and introduces new products in the chains.
• Once the goals are set for the month, the ASE conducts a performance review of the promoters where their goals and efforts are evaluated on the basis of progress made.
• Provides on-the-job training and/or classroom training to the frontline sales personnel by understanding their strengths and weaknesses
• Maintain knowledge of the current sales, promotions, schemes of competitors and security practices on monthly basis.
• Promoters handling is must

Skills

Negotiation skills

Communication and Collaborative skills

Goal-oriented

Job description

Job description

AREA SALES EXCECUTIVE- Modern Trade

Skills and Competencies:

• Negotiation skills
• Communication and Collaborative skills
• Goal- oriented

Functional Competencies:

• Modern Trade Operations/ LFS Operations
• Account management
• Product / Pricing / Competition knowledge

Roles and Responsibilities:

• Drive the secondary sales and monitor stocks.
• Drive the monthly sales through sales promoters.
• Looks after the process of selecting promoters/merchandiser and make arrangements of training programs for them.
• Month wise business forecasting, benchmarking the previous year.
• Observes competitor strategies within the assigned region and outlines efficient sales strategies.
• Identifies the areas of network expansion and introduces new products in the chains.
• Once the goals are set for the month, the ASE conducts a performance review of the promoters where their goals and efforts are evaluated on the basis of progress made.
• Provides on-the-job training and/or classroom training to the frontline sales personnel by understanding their strengths and weaknesses
• Maintain knowledge of the current sales, promotions, schemes of competitors and security practices on monthly basis.
• Promoters handling is must

Industry Preferences:- Consumer durable/Electronics/Electrical