FMCG Sales Executive

ECT Cloud Solutions India; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

ECT Cloud Solutions India is hiring energetic FMCG Sales Executives to drive primary and secondary sales, distributor management, and retail outlet expansion within assigned territories. This role requires extensive market visits and strong relationship building with distributors and retailers.

You will manage the complete order-to-delivery cycle for General Trade and Modern Trade outlets, conduct daily market visits, ensure product availability and visibility, onboard new outlets, and execute

Qualifications

• Graduate with any discipline.
• Own two-wheeler preferred.
• Experience in FMCG/General Trade sales preferred.
• Strong communication and field execution mindset.

Responsibilities

• Achieve monthly primary and secondary sales targets in the territory.
• Conduct daily market visits to retail outlets per beat plan (PJP/DSR).
• Ensure product availability, visibility, and shelf placement.
• Expand distribution by onboarding new outlets and sub-stockists.
• Manage distributor stock, claims, and scheme settlements.
• Coordinate with distributor sales staff to drive market coverage.
• Execute in-store branding, merchandising, and promotions.
• Maintain daily sales reports, market feedback, and competitor data.

Skills

Communication skills

Negotiation

Territory management

Independence

GT/MT sales

DMS/SFA familiarity

Education

Bachelor’s degree

Job description

Department: Sales / General Trade

About the Role

We are hiring energetic and result-oriented FMCG Sales Executives to drive primary and secondary sales, distributor management, and retail outlet expansion within assigned territories. This role requires extensive market visits, strong relationship building with distributors and retailers, and a sharp focus on achieving sales and distribution targets.

Candidates should be comfortable with daily market beats, handling distributor operations, and managing the complete order-to-delivery cycle for General Trade/Modern Trade outlets.

Key Responsibilities

Sales & Distribution

• Achieve monthly primary and secondary sales targets within the assigned territory.
• Conduct daily market visits (beats) to retail outlets as per the defined journey plan (PJP/DSR).
• Ensure optimum product availability, visibility, and shelf placement at retail outlets.
• Expand distribution reach by onboarding new retail outlets and sub-stockists.

Distributor & Channel Management

• Manage day-to-day operations with distributors, including stock, claims, and scheme settlements.
• Monitor distributor stock levels, ROI, and ensure timely replenishment orders.
• Coordinate with distributor sales staff to drive secondary sales and market coverage.
• Ensure adherence to company's trade schemes, pricing, and promotional guidelines.

Retail Execution

• Execute in-store branding, merchandising, and promotional activities.
• Track competitor activity, pricing, and new launches within the territory.
• Ensure proper implementation of trade promotions and new product launches.
• Handle retailer queries, complaints, and returns effectively.

Reporting

• Maintain accurate records of sales, orders, and outlet coverage using DMS/SFA tools.
• Submit daily sales reports (DSR), market feedback, and competitor intelligence.
• Track and report scheme utilization, claims, and distributor performance.

Desired Skills

• Excellent communication and interpersonal skills.
• Strong negotiation and relationship-building ability.
• Target-driven mindset with a bias for field execution.
• Ability to work independently and manage a large geographic territory.
• Good knowledge of General Trade/Modern Trade sales operations.
• Familiarity with DMS/SFA (Distributor/Sales Force Automation) tools preferred.

Qualification

• Graduate in any discipline.
• Own two-wheeler preferred.
• Experience in FMCG, Consumer Durables, or General Trade Sales preferred.

Performance Indicators

• Primary and secondary sales achievement.
• Numeric and weighted distribution (outlet coverage).
• New outlet additions.
• Market share and scheme compliance.