Area Sales Manager

South Asian Foods Corporation; NTR; On-site; INR 600,000 - 1,200,000; Full time

Job summary

South Asian Foods Corporation in India seeks a seasoned sales professional with 5-8 years FMCG experience to lead a territory sales team. The role emphasizes modern trade, HORECA, and direct customer engagement to build brand presence and drive growth.

You will train and motivate the team, set and monitor targets, collect feedback for senior management, travel to customers, and expand the customer base to achieve the area’s sales goals.

Qualifications

• 5-8 years of FMCG sales experience in a leadership role in India.
• Experience handling Modern Trade and HORECA channels.
• Proven ability to train and manage a sales team.

Responsibilities

• Manage, train, and guide the sales team across the assigned territory.
• Set realistic sales targets and drive the team to achieve them.
• Monitor performance and motivate team members to exceed targets.
• Collect customer feedback and report to senior management.
• Travel to potential and existing customers to present offerings.
• Build and maintain long-term customer relationships.
• Implement a sales process to identify key customers and prospects.
• Maintain and increase sales of company products.
• Expand customer base and explore routes to market.
• Ensure service to existing customers and capitalize on opportunities.

Skills

Sales & Marketing

Modern Trade

FMCG Sales

HORECA Sales

Team Leadership

Territory Management

Job description

Experience: 5-8 years

Key Skills: Sales and Marketing, Modern Trade, FMCG Sales, HORECA Sales, Should have handled teams, presently designated as ASM's or 50's handling territory

Industry: Any FMCG industry, preferably Beverage Industry

• Managing, training, and providing overall guidance to the sales team of an assigned territory.
• Setting reasonable sales targets to be achieved by the sales team.
• Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.
• Collecting customer feedback and providing updates to senior management.
• Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.
• Utilizing outbound telephone calls, email communications, and face-to-face meetings with customers to close sales.
• Developing and sustaining long-term relationships with customers.
• Implementing a sales management process to assist the sales team in identifying and prioritizing key customers and prospects.
• Maintaining and increasing sales of your company's products.
• Reaching the targets and goals set for your area.
• Establishing, maintaining and expanding your customer base.
• Servicing the needs of your existing customers.
• Increasing business opportunities through various routes to market.

Knowledge

• Sound knowledge of sales and sales administration processes.
• Strong understanding of modern trade and general trade.
• Understanding of Food Services business and HORECA would be preferable.

Skills

• Strong leadership skills
• Excellent communication and negotiation skills
• Presentation skills
• Ability to manage and lead a team
• Commitment to achieving the sales targets
• Dynamic and exploratory.