Area Sales Executive

AWL Agri Business Ltd; Hubli; On-site; INR 700,000 - 1,100,000; Full time

Job summary

AWL Agri Business Ltd in Hubli, Karnataka is seeking an experienced FMCG sales professional to lead GT distribution and drive growth in the territory. The role focuses on expanding the distributor network, increasing retail penetration, and ensuring product availability and visibility across outlets.

You will execute trade schemes with retailers, monitor competitive activity, and build a distribution-led infrastructure for sustainable long-term growth within the GT channel.

Qualifications

• 4–9 years of experience in FMCG Sales.
• General Trade (GT) experience is mandatory.
• Proven distribution expansion and trade execution.
• Graduate with MBA preferred.

Responsibilities

• Drive primary & secondary sales growth in the assigned territory.
• Develop and appoint distributors, sub-stockists, and wholesalers.
• Expand retail coverage and market penetration.
• Ensure product availability, visibility, and merchandising across outlets.
• Execute trade schemes and retailer engagement programs.
• Track competitor activities (pricing, schemes, distribution).
• Build a distribution-led infrastructure for long-term growth.

Skills

FMCG Sales

GT Experience

Distribution Development

Trade Execution

Relationship Management

Strategic Planning

Education

MBA preferred

Job description

Key Responsibilities

• Drive primary & secondary sales growth in the assigned territory
• Develop and appoint distributors, sub-stockists, and wholesalers
• Expand retail coverage and market penetration
• Ensure product availability, visibility, and merchandising across outlets
• Execute trade schemes and retailer engagement programs
• Track and analyze competitor activities (pricing, schemes, distribution)
• Build a strong distribution-led infrastructure for long-term growth

Eligibility Criteria

• 4-9 years of experience in FMCG Sales
• General Trade (GT) experience is mandatory
• Strong track record in distribution expansion and trade execution
• Graduate (MBA preferred)

Key Competencies

• Trade orientation & retail understanding
• Distribution network development
• Competitive market analysis
• Strong execution and ownership mindset
• Relationship management