Area Sales Executive

Emami; Beed; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Emami in India seeks a field sales professional to drive primary and secondary sales across General Trade channels, manage territory and distributors, and execute beat plans for enhanced field productivity.

You will develop salesmen through recruitment, training, and coaching, and lead trade promotions, visibility, and new launches while ensuring availability and process compliance. Strong ownership and data-driven decision making are essential.

Qualifications

• 35 years of FMCG sales experience (General Trade is Must)
• Strong analytical, planning, and people management skills.
• Proven ability to drive sales growth and deliver execution excellence.
• Energetic, self-driven professional who thrives in a fast-paced environment.
• Sales planning & target achievement
• Territory & distributor management
• Beat planning & field productivity
• Distribution expansion & outlet coverage
• Trade promotions & BTL execution
• Sales tracking & performance monitoring
• Demand & inventory coordination
• Strong ownership & result orientation
• Team leadership & coaching ability
• Customer focus & relationship management
• Data-driven problem solving
• Communication & process discipline

Responsibilities

• Drive primary & secondary sales through monthly planning and execution
• Manage territory, distributors, and coverage expansion
• Execute beat plans (PJP) to improve field productivity
• Develop salesmen through recruitment, training, and coaching
• Drive trade promotions, BTL activities, visibility, and new launches
• Ensure availability, visibility, and process compliance
• Improve distribution width, depth, and outlet productivity
• Manage distributor alignment on sales, stock, and credit
• Track performance, competition, and category growth.

Skills

Sales analytics

Planning

People management

Sales growth

Execution excellence

Fast-paced

Territory management

Distributor management

Beat planning

Field productivity

Outlet coverage

Trade promotions

BTL execution

Sales tracking

Performance monitoring

Demand coordination

Inventory coordination

Ownership

Result orientation

Team leadership

Coaching

Customer focus

Relationship management

Data-driven problem solving

Communication

Process discipline

Job description

The role has the following key deliverables:

• Drive primary & secondary sales through monthly planning and execution
• Manage territory, distributors, and coverage expansion
• Execute beat plans (PJP) to improve field productivity
• Develop salesmen through recruitment, training, and coaching
• Drive trade promotions, BTL activities, visibility, and new launches
• Ensure availability, visibility, and process compliance
• Improve distribution width, depth, and outlet productivity
• Manage distributor alignment on sales, stock, and credit
• Track performance, competition, and category growth.

Required Skills

35 years of FMCG sales experience (General Trade is Must)

• Strong analytical, planning, and people management skills.
• Proven ability to drive sales growth and deliver execution excellence.
• Energetic, self-driven professional who thrives in a fast-paced environment.
• Sales planning & target achievement
• Territory & distributor management
• Beat planning & field productivity
• Distribution expansion & outlet coverage
• Trade promotions & BTL execution
• Sales tracking & performance monitoring
• Demand & inventory coordination
• Strong ownership & result orientation
• Team leadership & coaching ability
• Customer focus & relationship management
• Data-driven problem solving
• Communication & process discipline