Area Sales Executive

V-Guard; Bareilly; On-site; INR 240,000 - 360,000; Full time

Job summary

V-Guard is expanding its Solar Power Systems business in Bareilly, UP by appointing new distributors and dealers to drive sales growth and strengthen market presence.

The role focuses on onboarding partners, conducting market visits, and implementing trade schemes while meeting monthly, quarterly, and annual sales targets.

Qualifications

• Must have good communication and convincing skills.
• Local language fluency plus basic English and MS Office/Excel knowledge.
• Graduate/BTech in any discipline required.

Responsibilities

• Appoint and onboard new distributors and dealers for SPS products.
• Conduct regular market visits, identify new business opportunities, and convert potential retailers.
• Gather competitor insights, pricing information, and customer feedback to support strategic decisions.
• Communicate and implement trade schemes, discounts, and incentive programs effectively.
• Support distributor billing, collection follow-ups, and ensure adherence to company credit policies.
• Ensure proper stock availability, monitor fast-moving and slow-moving SKUs, and coordinate replenishment.
• Participate in product training programs and stay updated with new launches and features.
• Track daily sales activities and update DMS / CRM systems accurately.
• Build strong relationships with distributors, dealers, electricians, and influencers to increase brand loyalty.
• Execute in-store promotions, displays, branding, and visibility activities to enhance market presence.
• Ensure achievement of monthly, quarterly, and annual sales targets across product categories.

Skills

Communication skills

Convincing skills

Local language fluency

Education

Graduate/Btech in any discipline

Tools

MS Office

Excel

Job description

Role & responsibilities

Role Objective

To expand V-Guard Solar Power Systems business by appointing new distributors and dealers, driving sales growth, and strengthening market presence in the assigned territory.

Key Responsibilities

• Appoint and onboard new distributors and dealers for SPS products
• Conduct regular market visits, identify new business opportunities, and convert potential retailers
• Gather competitor insights, pricing information, and customer feedback to support strategic decisions
• Communicate and implement trade schemes, discounts, and incentive programs effectively
• Support distributor billing, collection follow-ups, and ensure adherence to company credit policies
• Ensure proper stock availability, monitor fast-moving and slow-moving SKUs, and coordinate replenishment
• Participate in product training programs and stay updated with new launches and features
• Track daily sales activities and update DMS / CRM systems accurately
• Build strong relationships with distributors, dealers, electricians, and influencers to increase brand loyalty
• Execute in-store promotions, displays, branding, and visibility activities to enhance market presence
• Ensure achievement of monthly, quarterly, and annual sales targets across product categories
• Develop and expand the retail network, ensuring effective coverage of the assigned territor

Requirements:

• Graduate/Btech in any discipline
• 1+ years sales experience (solar / lithium/battery /inverters products preferred)
• Good communication & convincing skills
• Local language fluency + basic English & MS office /Excel knowledg

Preferred candidate profile

Perks and benefits