Area Operations Manager

Kisah; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Kisah is seeking an Area Manager - South to drive sales performance, lead multi-store operations, and optimize customer experience across South India. The role requires strong leadership and retail management expertise to execute business strategies that hit revenue and profitability targets.

The candidate will manage store teams, monitor KPIs such as conversion and average ticket size, and partner with marketing for regional campaigns. Extensive travel across South India is expected.

Qualifications

• Bachelor’s degree in business administration, retail management, marketing, or related field.
• MBA preferred for advanced leadership.
• 6–10 years of experience in retail operations or multi-store management.

Responsibilities

• Drive sales targets and revenue growth across South India stores and retail partners.
• Develop regional sales plans aligned with Kisah objectives and monitor KPIs.
• Lead store operations, audits, inventory, and compliance with SOPs.
• Recruit, train, and mentor Store Managers and retail teams; conduct performance reviews.
• Collaborate with marketing for regional campaigns and promotions.

Skills

Leadership

People management

Analytical skills

Communication

Negotiation

Stakeholder management

Travel readiness

Education

Bachelor's degree in Business Administration / Retail Management / Marketing

MBA preferred

Tools

MS Office

Retail ERP systems

Reporting tools

Job description

The Area Manager - South will be responsible for driving sales performance, operational excellence, customer experience, and team productivity across all Kisah stores and retail partners in the South India region. The role requires strong leadership, retail management expertise, and the ability to execute business strategies to achieve revenue and profitability targets.

Key Responsibilities

Sales & Business Growth

• Drive sales performance and achieve monthly, quarterly, and annual revenue targets across the assigned region.
• Develop and execute regional sales plans aligned with company objectives.
• Analyze sales trends, customer behavior, and market opportunities to maximize store performance.
• Identify growth opportunities through new markets, partnerships, and retail expansion.

Store Operations Management

• Ensure consistent implementation of company SOPs, visual merchandising standards, and operational processes.
• Conduct regular store visits and performance audits.
• Monitor inventory levels, stock replenishment, and shrinkage control.
• Ensure compliance with company policies, safety standards, and statutory requirements.
• Recruit, train, mentor, and develop Store Managers and retail teams.
• Conduct regular performance reviews and coaching sessions.
• Foster a high-performance culture focused on customer service and sales excellence.
• Ensure manpower planning and workforce optimization across stores.

Customer Experience

• Maintain superior customer service standards across all stores.
• Address escalated customer concerns and ensure timely resolution.
• Monitor customer feedback and implement improvement initiatives.
• Promote brand loyalty and customer retention programs.

Financial & Performance Management

• Monitor store P&L performance and profitability.
• Manage operational budgets and control costs.
• Track KPIs including sales conversion, average bill value, footfall conversion, and inventory turnover.
• Prepare regular business performance reports and presentations for management.

Market & Competition Analysis

• Stay updated on market trends, competitor activities, and consumer preferences in ethnic and occasion wear.
• Recommend strategic actions to enhance market share and brand visibility.
• Collaborate with marketing teams on regional campaigns and promotional activities.

Key Performance Indicators (KPIs)

• Achievement of sales and profitability targets.
• Same-store sales growth.
• Customer satisfaction and NPS scores.
• Inventory accuracy and stock turnover.
• Employee productivity and retention.
• Store audit and compliance scores.

Qualifications

• Bachelor's degree in business administration, Retail Management, Marketing, or related field.
• MBA preferred.
• 6-10 years of experience in retail operations, sales management, or multi-store management.
• Experience in fashion, apparel, ethnic wear, lifestyle, or premium retail brands is highly preferred.
• Strong leadership and people management skills.
• Excellent analytical and problem-solving abilities.
• Proven track record in achieving sales targets.
• Strong understanding of retail operations and inventory management.
• Excellent communication, negotiation, and stakeholder management skills.
• Proficiency in MS Office, retail ERP systems, and reporting tools.
• Ability to travel extensively across South India.