Area Manager- Sales (tractors)

Symbiosis Management Consultants; Patna; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Symbiosis Management Consultants in Patna, India seeks a dynamic sales professional to drive tractor sales through a broad dealership network and meet territorial targets. You will manage and develop the dealer network, drive primary and secondary sales, and coordinate with service teams to ensure superior customer experience across rural markets.

Deep understanding of rural financing ecosystems, ability to lead teams, and strong negotiation skills are essential to grow revenue and expand market

Qualifications

• Experience in tractor/Agri equipment dealership sales.
• Strong territory and dealer management skills.
• Ability to lead teams and drive business growth.
• Good understanding of rural markets and financing ecosystem.
• Excellent communication and negotiation skills.

Responsibilities

• Drive tractor sales through dealership network and achieve territory targets.
• Manage dealer performance, secondary sales and retail penetration.
• Develop new dealerships and strengthen existing channel relationships.
• Plan and execute local marketing, farmer connects and promotional activities.
• Monitor market trends, competitor movement and customer requirements.
• Ensure superior customer experience and after-sales coordination.
• Track dealer performance, sales forecasts, MIS, and market intelligence.
• Coordinate with service and internal teams to resolve dealer/customer issues and improve customer satisfaction.

Skills

Tractor dealership sales

Territory management

Dealer network management

Team leadership

Rural markets understanding

Negotiation skills

Communication skills

Job description

Key Responsibilities:

• Drive tractor sales through dealership network and achieve territory targets
• Manage dealer performance, secondary sales & retail penetration
• Develop new dealerships and strengthen existing channel relationships
• Plan and execute local marketing, farmer connects & promotional activities
• Monitor market trends, competitor movement and customer requirements
• Ensure superior customer experience and after-sales coordination

Desired Profile:

• experience in tractor/Agri equipment dealership sales
• Strong territory & dealer management skills
• Ability to lead teams and drive business growth
• Good understanding of rural markets and financing ecosystem
• Excellent communication and negotiation skills

• Drive tractor sales and revenue across the assigned territory and achieve sales targets.
• Manage and develop the dealer network to improve sales, coverage, and productivity.
• Drive primary & secondary sales, retail conversion, and dealer order planning.
• Develop the rural market through farmer meets, field visits, tractor demonstrations, and lead generation.
• Monitor dealer inventory, sales pipeline, market share, and competitor activities.
• Build relationships with dealers, farmers, finance partners, and key stakeholders.
• Implement sales schemes, promotional activities, and territory expansion initiatives.
• Track dealer performance, sales forecasts, MIS, and market intelligence.
• Coordinate with service and internal teams to resolve dealer/customer issues and improve customer satisfaction.