Area Manager

Next Education India; Rohtak, Patiala District, Rajkot; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Next Education India is looking for an energetic Area Manager to drive sales of educational books, digital learning solutions, ERP, LMS and school software across schools. The role involves extensive field travel, product demonstrations, and building relationships with principals and decision-makers to close deals.

You will identify opportunities, demonstrate solutions, and manage the full sales cycle from lead to closure, while meeting monthly, quarterly, and annual targets and maintaining CRM

Qualifications

• Bachelor's degree required or equivalent.
• 1–5 years in field sales or institutional sales.
• Experience selling educational books, school software, ERP, LMS or EdTech SaaS preferred.

Responsibilities

• Identify and map potential schools within the assigned territory.
• Visit schools regularly to meet Principals, Directors, and Teachers.
• Present and demonstrate educational books, platforms, ERP, LMS, and other school products.
• Generate new business opportunities through field visits, referrals, and cold calling.
• Negotiate terms and close sales to achieve targets.
• Maintain CRM records and coordinate with internal teams for delivery and onboarding.

Skills

Business Development

B2B Sales

Communication

Negotiation

Product Demos

Relationship Building

Stakeholder Management

Closing

Self-motivation

Target Orientation

Planning & Reporting

Time Management

Field Travel

Education

Bachelor's degree

MBA preferred

Tools

CRM

Job description

Role Overview :

We are looking for a dynamic and results-driven Area Manager to drive sales of educational books, digital learning solutions, ERP, LMS, and school software products. The ideal candidate will identify new business opportunities, visit schools, conduct product demonstrations, build strong relationships with school decision-makers, and convert prospects into long-term customers.

This role requires extensive field travel, excellent communication skills, and a passion for consultative B2B sales in the education sector.

Key Responsibilities :

• Identify and map potential schools within the assigned territory.
• Visit schools regularly to meet Principals, Directors, Management, Academic Coordinators, HODs, and Teachers.
• Present and demonstrate educational books, digital learning platforms, ERP, LMS, assessment solutions, and other school products.
• Distribute sample books, brochures, and product materials to prospective schools.
• Understand school requirements and recommend suitable solutions.
• Generate new business opportunities through field visits, networking, referrals, and cold calling.
• Build and maintain strong relationships with school management and key stakeholders.
• Follow up consistently with prospects and manage the complete sales cycle from lead generation to deal closure.
• Negotiate commercial terms and successfully close sales.
• Achieve monthly, quarterly, and annual sales targets.
• Maintain accurate sales records, customer data, and activity reports in CRM.
• Coordinate with internal teams for quotations, product delivery, onboarding, implementation, and after-sales support.
• Monitor market trends, competitor activities, and customer feedback to identify growth opportunities.
• Ensure high customer satisfaction and generate repeat business and referrals.

Required Skills :

Strong Business Development and B2B Sales skills.

• Excellent communication, presentation, and negotiation abilities.
• Ability to confidently conduct product demonstrations.
• Relationship-building and stakeholder management skills.
• Strong follow-up and closing capabilities.
• Self-motivated with a target-oriented approach.
• Good planning, reporting, and time management skills.
• Ability to work independently and manage extensive field travel.

Preferred Experience :

• 1- 5 years of experience in Field Sales, Business Development, or Institutional Sales.
• Experience selling educational books, school software, ERP, LMS, EdTech solutions, or SaaS products is preferred.
• Prior experience working with schools or educational institutions will be an added advantage.

Qualification

• Bachelor's degree in any discipline.
• MBA (Marketing/Sales) is preferred but not mandatory.

Travel Requirement

• Willingness to travel extensively within the assigned territory.
• Must possess a valid driving license and own a two-wheeler or four-wheeler (preferred).

Key Performance Indicators (KPIs) :

• Number of school visits completed.
• Product demonstrations conducted.
• Sample book distributions.
• Qualified leads generated.
• Follow-up conversion rate.
• New school acquisitions.
• Revenue generated.
• Collection of payments.
• Customer retention and repeat business.

Preferred Candidate Profile :

• Energetic and enthusiastic sales professional.
• Passionate about education and technology.
• Excellent interpersonal and relationship management skills.
• Ability to influence decision-makers and close deals.
• Highly organized with a proactive and positive attitude.