Area Business Manager, Value Channel - Van Heusen

Aditya Birla Lifestyle Brands Limited; Maharashtra; On-site; INR 240,000 - 360,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited in Maharashtra is seeking a field sales professional to drive stock liquidation across the area while protecting profitability. You will motivate store teams and Brand Factory outlets, identify localities with high prospects, and ensure brand standards and SOP compliance for new projects and stores.

You will manage franchisee payments, negotiate stock flows to prevent holds, and conduct training sessions to achieve frontline sales goals with emphasis on

Responsibilities

• KRA1 Maximum liquidation of stock: Motivate the store people and Brand factory outlets; Ensure the targets are met
• KRA2 Identification of new stores: Identify localities with good prospects; Make sure there are no retail stores nearby; Update the location with RBD
• KRA3 Maintaining brand standards: Make sure the new projects/stores are Brand compliant with Standard SOPs
• KRA4 Relationship with franchisee store: Make sure the payment sent to franchisees are received on time; Negotiate with the franchisees to make sure the stock at the store doesn't go on hold
• KRA5 Conducting training sessions: Ensure achievement of personal goal for all front-line sales employee at Brand Factory; Mainly dealing with Product knowledge, customer relationship etc.

Job description

Job Purpose

To Handle the value channel of the brand by liquidating the stock as much as possible without affecting profitability across the area and region.

Job Context & Major Challenges

It is a challenge to profitably liquidate the stock of the brand after the retail and sales of the stock.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Maximum liquidation of stock 1.Motivate the store people and Brand factory outlets

• Ensure the targets are met

KRA2 Identification of new stores 1.Identify localities with good prospects

• Make sure there are no retail stores nearby
• Update the location with RBD

KRA3 Maintaining brand standards Make sure the new projects/stores are Brand compliant with Standard SOPs

KRA4 Relationship with franchisee store 1.Make sure the payment sent to franchisees are received on time

• Negotiate with the franchisees to make sure the stock at the store doesn't go on hold

KRA5 Conducting training sessions Ensure achievement of personal goal for all front-line sales employee at Brand Factory

Mainly dealing with Product knowledge, customer relationship etc.