Assistant Manager - Sales Training, Van Heusen

Aditya Birla Lifestyle Brands Limited; Karnataka; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited is seeking a Training Manager in India to build capability across 1000+ frontline staff through structured development programs and a culture of learning. The role focuses on learning architecture, content creation, and performance coaching across retail teams.

You will work with Operations, Merchandising, Product, and Marketing to drive relevant training initiatives, deliver content, and manage vendor partnerships to lift store performance and capability.

Qualifications

• Experience in building training architecture and content development.
• Delivery of in-store training and coaching of store managers.
• Vendor evaluation and collaboration to support learning initiatives.

Responsibilities

• KRA1: Product Training and in-store learning materials creation and delivery.
• KRA2: Implement standard retail processes and succession planning for store roles.
• KRA3: Pilot training interventions in select stores and measure effectiveness.

Skills

Training & Development

Retail Operations

Vendor Management

Content Development

Coaching & Mentoring

Job description

Job Purpose

To build people and organizational capability of all front end employees through structured training and development initiatives and build a culture of learning, coaching and performance. Act as a performance consultant by strategically addressing people related performance issues in critical markets.

Job Context & Major Challenges

The Training manager is the custodian of capability building and performance of the 1000+ workforce spread across the country.

• To build training architecture (Operations managers as Trainers, Building training content and build training processes and dashboards) to deliver on the capability building agenda.
• To be adept at training delivery, content development and training management. This role requires a unique blend of expertise in Retail Operations and learning & development.
• To work with Operations, Buying & Merchandising, Product, Visual merchandising, Marketing functions to conceptualize, create and drive relevant performance enhancing initiatives beyond the basic capability building.
• To identify, evaluate and work with competent vendors to support in executing the learning agenda for the brand/channel
• superior influencing skills to be able to drive Operations teams and other function as none of them would have a reporting relationship though they are driven by similar business objectives

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters)

KRA1 Product Training 1. Basic Product Training for CCA though regular content creation and daily in store learning material

• Advanced product training for Store Managers on Project drive category
• Seasonal Product Training Manuals delivery
• Identifying the need and delivering in-store product training
• Identify and groom SM and MRM as trainers for delivering product training
• Plan around assessment structure
• Enabling MRM/VMI to test and improve product knowledge
• Co-ordinate with third parties for any specific training requirement – like Brand specific category (Product Team)
• Developing content or fine tuning the existing one according to business need

KRA2 Execution of Standard Retail Processes – Capability Building and Succession Planning For Store Manager ,MRM Development 1. Developing and maintaining systems to ensure smooth store operations through store checklist

• Building VM capabilities in store team through MRM/VMI driving VM champ program
• Maintenance and usage of MST platform for store communications
• Building and handholding Store Manager as Coaches
• Conducting development centre for SM and MRM development through classroom training, on the job project and handholding
• Identify top talent pool of Store Manager and ensure their grooming through dedicated training, projects or stints

KRA3 Store Project intervention for Category improvement 1. Pilot the program with a set of stores

• Spend time at the store handholding the participants
• Make the required adjustments in content and suggest changes if any regd. Ways of working
• Help participants achieved desired outcomes
• Establish evidence for effectiveness of the intervention