Branch Manager - Direct Marketing

Aditya Birla Health Insurance Company Limited; Assam; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Aditya Birla Health Insurance Company Limited is seeking a sales leader to develop and ensure execution of the sales distribution strategy for the allotted channel, ensuring achievement of targets by scaling team capacity and training for productivity.

The role focuses on market analysis, recruitment of advisors in high-potential areas, and building brand awareness to drive topline growth, with ongoing reviews and corrective actions to sustain high persistency.

Qualifications

• Experience in developing monthly, quarterly and annual sales plans.
• Ability to recruit and train advisors.
• Strong market intelligence and channel management.

Responsibilities

• Develop monthly, quarterly and annual business plans.
• Monitor targets and conduct reviews to close gaps.
• Build pipeline and increase market penetration.
• Ensure cost control and maximize profitability.

Job description

Job Purpose

The purpose of the job is to develop and ensure execution of the sales distribution strategy for the allotted channel, ensure achievement of the given sales targets by ensuring that the team capacity is fulfilled and the team is adequately trained and hand-held to ensure achievement of desired productivity.

Job Purpose

The purpose of the job is to develop and ensure execution of the sales distribution strategy for the allotted channel, ensure achievement of the given sales targets by ensuring that the team capacity is fulfilled and the team is adequately trained and hand-held to ensure achievement of desired productivity.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 1. Developing of the monthly, quarterly & annual business plans & identification of short & long term focus areas

• Ensure timely communication and discussion on targets assigned
• Conduct periodic review of the plans to identify gaps and incorporate changes due to prevalent market conditions/business performance
• Understand market dynamics and offering of other providers
• Gain market intelligence
• Put in place strategies to tap market potential
• Ensure recruitment of advisors in the areas having unexploited potential
• Plan to build brand awareness for future businesses 1. Plan people capacity for the region to meet the Topline targets
• Focus on creating pipeline of leads to increase number of touchpoints and therefore secure deeper market penetration
• Capture client visit to identify conversion ratio and publish the same along with incentives
• Conduct daily huddles leading to knowledge sharing and increased engagement
• Conduct periodic reviews and take corrective action where necessary
• Ensure tight control on cost aspects to drive better profitability
• Put in place proactive checks and balances to enhance the quality of business
• Conduct periodic reviews and audits
• Take corrective actions as and when any malpractice/market conduct issues are found
• Monitor & take necessary corrective action to ensure high levels of persistency