Regional Business Manager - Allen Solly

Aditya Birla Lifestyle Brands Limited; Karnataka; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited in India’s retail region seeks an experienced regional operations lead to optimize store performance and customer experience. You will drive sales, manage franchise relationships, and ensure SOP compliance across stores, while coordinating with VM and merchandising teams.

The role emphasizes P&L oversight, staff development, and cross-functional collaboration with HR, vendors, and store partners to sustain growth and competitive advantage.

Responsibilities

• Lead region store operations and ensure compliance with SOPs.
• Drive footfall and sales through regional plans.
• Manage franchisee relationships and performance.
• Monitor VM standards and merchandising execution.
• Oversee P&L within budget and optimize costs.
• Recruit and mentor ARM and SM teams.
• Collaborate with retail HR, vendors, and franchisees.

Skills

Footfall generation

Competition analysis

Business development

Franchisee management

SOP compliance

Merchandise management

Visual merchandising

Store operations

Consumer insights

Team management

Job description

Job Purpose

To pro-actively contribute to the implementation of the retail strategy and implement projects and trials for the region by handling business, retail operations and people management. Ensure delivery and compliance of exceptional operational standards, support the management of customer service activities and staff competence so as to optimise and sustain sales performance and customer satisfaction.

Job Context & Major Challenges

Retail today is all about being better, faster, and leaner. In their preparation to face fierce competitive pressure, retail operations team needs to recognize the value of building the stores as brands to reinforce their marketing Positioning, to communicate quality as well as value for money. Sustainable competitive advantage will be dependent on translating core values combining products, image and customer experience into a coherent retail brand strategy.

Also with international brands coming into India, it becomes all the more important for the business to be able to create sustainable growth drivers for MFL.

Key Challenges

• Effectively managing the team, keeping them motivated and acting as a role model for them.


• Effectively manage the P&L within allocated budget in order to affect a profitable performance for the Area.


• Ensuring that all stores adhere to compliance requirements in all areas of operational activity, company policies and procedures.


• Liaisoning with various teams, retail, B&M, VM, projects, retail HR, vendors, franchises, etc. internal as well as external.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Tapping Business potential for the Region 1. Footfall generation- Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support

• Create Store business plan in consultation with ARM and team. Co-ordinate with HO to ensure appropriate support for execution.


• Competition Analysis- Analyses the competition information to build up a picture of competition strategy. Identifies emerging opportunities / threats due to competition action. Recommends action to benefit from the emerging trend. Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends.


• Business development- Visits & gives final opinion on B/C sites, filters leads from ARM for further development, anchors the relationship with RBD local representative.

KRA2 Franchisee Management 1. Manages the relationship with the franchisee from a business point of view.

• Manage conflicts.

KRA3 SOP Compliance 1. Monitors the ARM and the audit reports. Picks up reoccurring trends at the stores

KRA4 Merchandize Management 1. Monitors the ARM reports and the audit reports. Picks up reoccurring trends at the stores

KRA5 VM 1. Monitors the effectiveness of VM arrangement at outlets and recommends changes

KRA6 Store Operations 1. Analyze quality of store opening, study delay patterns if any.

• Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance. Suggest changes to the process as and when required to ensure 100% compliance.


• New Store opening- Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.

KRA7 Understanding Consumer needs 1. Information Collection- Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing.

• Information Analysis- Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the ARM and store teams.


• Develop rapport with top customers (approx 5) of every store.

KRA8 Team Management 1. Recruitment- Hire ARM & SM under ROM's guidance

• ARM quarterly appraisal/ performance review


• Identify structural issues to motivation


• Sales Targets- Sets weekly targets for the ARMs based on the market trend, expectation of monthly business from his region, and ARM views


• Spend Budget- Sets the monthly spends budgets for ARMS. Reviews budget vs actual trend and recommends changes.


• Training- To decide on training priorities. Prepare modules for training, make a training calendar for implementation