AREA BUSINESS MANAGER

Cadila Pharmaceuticals Limited; Meerut; On-site; INR 600,000 - 900,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a field-focused leader to drive territory growth in Meerut and surrounding areas. You will guide a field team, develop KOL relationships, and ensure brand execution through structured planning, reporting, and targeted marketing activities.

Candidates should have a strong track record in pharmaceutical sales with leadership capabilities, meticulous execution, and effective stakeholder management to optimize market coverage and product availability.

Qualifications

• Experience in pharmaceutical sales; prior First Line Management experience preferred.
• Strong process orientation; MNC experience is an advantage.
• Good interpersonal, analytical, and leadership skills.
• Strong communication, execution capability, and attention to detail.

Responsibilities

• Achieve monthly and annual sales targets for the area.
• Drive brand-wise target achievement for focus brands and maximize productivity.
• Develop and manage brand-specific core customers and KOLs.
• Ensure timely collection and forecast accurate product availability.
• Lead field team, coach, and ensure proper customer, product, and frequency mix.
• Execute CMEs, symposiums, camps and local marketing initiatives.
• Maintain reporting and records in Phyzii and HO guidelines.

Skills

Territory & Business Planning

Team Leadership & Performance

Sales Target Achievement

KOL & Key Account Management

Ethical Compliance & Process

Job description

Job Description

1. Sales & Business Achievement
   • Achieve monthly and annual sales targets for the area.
   • Drive brand-wise target achievement, especially for focus/thrust brands.
   • Ensure each FO achieves territory targets and maximize team productivity.
   • Improve business hygiene by minimizing returns and expiries.
   • Ensure accurate forecasting for smooth product availability and distribution.
   • Coordinate with distributors/C&F for effective supply management.
   • Ensure timely collection and achievement of receivable targets.
2. Customer & KOL Development
   • Develop and manage brand-specific core customers and KOLs.
   • Ensure team maintains Dr Call Average of 12 and minimum 95% MCR coverage.
   • Strengthen relationships with KOLs through regular personal visits.
   • Track KOL contribution and implement corrective actions where required.
   • Support strategic alliance programs to maximize ROI from key accounts.
3. Product & Market Development
   • Identify core customers for each key product and enhance their contribution.
   • Monitor product performance and address business gaps proactively.
   • Expand market coverage and identify new growth opportunities.
4. Team Leadership & Development
   • Lead, coach, and motivate Field Officers to improve in-clinic effectiveness.
   • Conduct joint field work to enhance product knowledge and selling skills.
   • Ensure right customer, right product, and right frequency approach.
   • Maintain discipline in business processes and reporting systems.
   • Drive teamwork, engagement, and retention within the team.
   • Plan manpower requirements and fill vacancies in a timely manner.
5. Marketing Program Implementation
   • Ensure effective execution of CMEs, symposiums, camps, and marketing initiatives.
   • Prepare actionable plans during cycle meetings to improve brand performance.
   • Track team productivity and compliance through Phyzii.
   • Implement local strategies under guidance of senior management.
6. Reporting & Administration
   • Ensure timely and accurate reporting in Phyzii (self & team).
   • Maintain and monitor primary & secondary sales records.
   • Periodic updating of MCR, chemist, and institution lists as per HO guidelines.
   • Ensure effective Daily Work Planning (DWP) and monitoring via control tools (STP, TP, etc.).

Candidate Profile

• Experience in pharmaceutical sales; prior First Line Management experience preferred.
• Strong process orientation; MNC experience is an advantage.
• Good interpersonal, analytical, and leadership skills.
• Strong communication, execution capability, and attention to detail.

Key Competencies

• Territory & Business Planning
• Team Leadership & Performance Management
• Sales Target Achievement
• KOL & Key Account Management
• Ethical Compliance & Process Discipline