Area Business Manager Pharma/Regional Business Manager

Hovik Pharma; Chennai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Hovik Pharma in Chennai, Tamil Nadu, is seeking a results-driven Area Sales Manager to lead a field team and drive sales growth across key brands. You will strengthen doctor, KOL, and chemist relationships, implement marketing strategies, and ensure robust market development.

The role emphasizes team leadership, field coaching, and disciplined execution of daily work plans to achieve monthly and annual targets. Prior first line management and strong communication skills are preferred.

Qualifications

• Experience in first-line management preferred.
• Strong planning and organizational skills.
• Excellent interpersonal and leadership abilities.
• Strong communication, execution capability, and attention to detail.

Responsibilities

• Lead a team of Medical Representatives to achieve area sales targets.
• Develop and manage brand-specific key customers and KOLs.
• Identify growth opportunities and expand market coverage.
• Ensure effective execution of marketing initiatives and CMEs.
• Maintain and monitor DWP, primary and secondary sales records, and MOH guidelines.
• Coach field teams to improve in-clinic effectiveness and product knowledge.

Skills

Territory planning

Team leadership

Sales target achievement

KOL & key accounts

Ethical compliance & process

Job description

Role & responsibilities

Role Objective / Major Purpose of the Job The incumbent will be responsible for achieving area sales targets by leading and developing a team of MR's, strengthening customer (KOLs, doctors, chemists) relationships, ensuring product and market development, and driving effective implementation of marketing strategies in the assigned area.

Principal Tasks & Responsibilities

1. Sales & Business Achievement Achieve monthly and annual sales targets for the area. Drive brand-wise target achievement, especially for focus/thrust brands. Ensure accurate forecasting for smooth product availability and distribution. . Ensure timely collection and achievement of receivable targets.

2. Customer & KOL Development Develop and manage brand-specific core customers and KOLs. Ensure team maintains Dr Call Average of 12 and minimum 95% MCR coverage. Strengthen relationships with KOLs through regular personal visits. Support strategic alliance programs to maximize ROI from key accounts.

3. Product & Market Development Identify core customers for each key product and enhance their contribution. Monitor product performance and address business gaps proactively. Expand market coverage and identify new growth opportunities.

4. Team Leadership & Development Lead, coach, and motivate Field Officers to improve in-clinic effectiveness. Conduct joint field work to enhance product knowledge and selling skills. Ensure right customer, right product, and right frequency approach. Maintain discipline in business processes and reporting systems. Drive teamwork, engagement, and retention within the team. Plan manpower requirements and fill vacancies in a timely manner.

5. Marketing Program Implementation Ensure effective execution of CMEs, symposiums, camps, and marketing initiatives. Prepare actionable plans during cycle meetings to improve brand performance. Track team productivity and compliance . Implement local strategies under guidance of senior management.

6. Maintain and monitor primary & secondary sales records. Periodic updating of MCR, chemist, and institution lists as per HO guidelines. Ensure effective Daily Work Planning (DWP) and monitoring via control tools .

Key Skills & Competencies Functional / Technical: Territory & Business Planning Team Leadership & Performance Management Sales Target Achievement KOL & Key Account Management Ethical Compliance & Process Discipline

Behavioural:

Experience in prior First Line Management experience preferred. Strong process orientation is an advantage. Good interpersonal, analytical, and leadership skills. Strong communication, execution capability, and attention to detail.

Preferred candidate profile

Minimum 4 to 15 Years candidate preferred,