Area Business Manager

Ninjacart; Kolkata District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Ninjacart, a leading Indian agritech platform, is seeking an Area Business Manager to lead modern trade sales and fruit category operations in Kochi and Kerala markets. The role requires strong experience with direct modern trade accounts and a background in fresh produce or FMCG.

You will drive sales, manage partnerships, and coordinate with operations and finance to ensure stock, pricing, and in-store visibility, while exploring new business opportunities within the fruit category.

Qualifications

• 5-8 years of experience in sales or procurement.
• Direct modern trade accounts experience is required.
• Background in fruit, fresh produce, or FMCG food categories is mandatory.
• Experience working with importers is preferred.
• Strong negotiation, communication, and stakeholder management skills.
• Good understanding of pricing, margins, and supply chain.

Responsibilities

• Manage and grow business with direct modern trade customers
• Drive sales growth, category performance, and regional revenue targets
• Build and execute joint business plans with modern trade partners
• Manage weekly targets, promotions, and in-store visibility
• Oversee stock planning, demand forecasting, and supply chain coordination
• Track seasonal trends, imported arrivals, and market price fluctuations
• Ensure product quality, shelf standards, and compliance across modern trade stores
• Conduct regular market visits and competitor analysis
• Identify new business opportunities within the fruit category
• Maintain strong internal coordination with operations, supply chain, and finance teams

Skills

Sales

Negotiation

Stakeholder management

Communication

Pricing & margins

Supply chain awareness

Job description

Ninjacart - Pioneer. Challenge Yourself. Create Better Lives.

India's leading agritech platform, Ninjacart (founded 2015) is revolutionising the $400B+ agri supplychain with tech-driven commerce, finance, and Supply chain solutions. We've served 200,000+ farmersand 60,000+ retailers & 5000+ Traders - slashed food spoilage by 30% —delivering fresh produce fromfarm to store in a record 14 hours. Over the last decade, our made-for-India technology and India-centricsolutions have revolutionised the way fruits and vegetables reach consumers' plates from farms on a dailybasis.

We are backed by Walmart, Flipkart, Tiger Global, Accel, Syngenta & 1000+ Employees. NamedLinkedIn's Top 25 Startups to Work For and winner of "Best Tech for Agriculture" at India DigitalEnabler Awards 2025, we're building a global network for fresh fruits and vegetables —now expanding toMalaysia & Europe via Ninja Global.

Our Ninja CODE? Customer obsession, Ownership mindset, Dream Big & bold responsibility, andrelentless innovation. Join a results-driven clan where autonomy fuels scale: Think big, act fast, impactmillions.

About the Role:

We are seeking an experienced Area Business Manager to lead sales growth, manage keymodern trade accounts, and strengthen our fruit category operations in Kochi and Keralamarkets. The ideal candidate will have strong exposure to fresh produce with hands-onexperience working directly with modern trade retailers.

Responsibilities

• Manage and grow business with direct modern trade customers
• Drive sales growth, category performance, and achieve regional revenue targets
• Build and execute joint business plans with modern trade partners
• Manage weekly targets, promotions, and in-store visibility
• Oversee stock planning, demand forecasting, and supply chain coordination
• Track seasonal trends, imported arrivals, and market price fluctuations
• Ensure product quality, shelf standards, and compliance across modern trade stores
• Conduct regular market visits and competitor analysis
• Identify new business opportunities within the fruit category
• Maintain strong internal coordination with operations, supply chain, and finance teams

Requirements:

• 5-8 years of experience in sales or procurement
• Strong experience in handling direct modern trade accounts
• Background in fruit, fresh produce, or FMCG food categories (mandatory)
• Experience working with importers is preferred
• Strong negotiation, communication, and stakeholder management skills
• Good understanding of pricing, margins, and supply chain