Sales Executive

Ninjacart; Pune District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Ninjacart in India is seeking a dynamic Distributor Manager to identify, onboard and nurture a scalable network of distributors across HoReCa and related channels. You will lead onboarding, set expectations, and ensure alignment with product policies and performance goals.

The role focuses on building strong relationships, negotiating contracts, monitoring KPIs, and driving revenue through efficient distribution.

Qualifications

• Graduation from any field.
• 2–4 years in Key account management, sales, or business development, preferably HoReCa.
• In-depth HoReCa knowledge and distributor handling.
• Strong relationship-building skills.
• Proven sales and negotiation abilities; ability to close deals with clients and distributors.
• Excellent written and verbal communication.
• Result-oriented, self-motivated and proactive.
• Willingness to travel frequently.
• Knowledge of local language.

Responsibilities

• Identify potential distributors and onboard them.
• Build and maintain relationships with distributors.
• Establish KPIs and monitor performance.
• Provide distributor training and support.
• Negotiate contracts and manage renewals.
• Conduct market analysis to identify trends.
• Continuously improve distributor processes.
• Collaborate with internal teams for goals.

Skills

Distributor onboarding

Relationship management

Performance analysis

Training and development

Contract negotiation

Market analysis

Continuous improvement

Communication skills

Negotiation skills

Travel flexibility

Education

Any Graduation

Job description

Ninjacart - Pioneer. Challenge Yourself. Create Better Lives.

India's leading Fresh produce (Fruits and Vegetables) agritech platform, Ninjacart (founded 2015) is revolutionising the $400B+ agri supply chain with tech-driven commerce, finance, and Supply chain solutions. We aim to reduce food wastage, improve information asymmetry in trades and help reliable sellers find trusted buyers to make fresh produce agriculture more predictable and dependable.

We've served 200,000+ farmers and 60,000+ retailers & and 5000+ Traders. Over the last 10 years, our made-for-India technology and India-centric solutions have revolutionised the way fruits and vegetables reach consumers plates from farms daily. Eg: We move 300 tons of fresh produce from hundreds of farms to 20,000+ stores in a record 14 hours.

We are backed by Walmart, Flipkart, Tiger Global, Accel, Syngenta & 1000+ Employees. Named LinkedIn's Top 25 Startups to Work For and winner of "Best Tech for Agriculture" at India Digital Enabler Awards 2025, we're building a global network for fresh fruits and vegetables now expanding to Malaysia & Europe via Ninja Global. Our goal is to be a global leader in fresh produce commerce in the next 10 years.

Our Ninja CODE? Customer obsession, Ownership mindset, Dream Big & bold responsibility, and relentless innovation. Join a results-driven clan where autonomy fuels scale: Think big & impact millions.

Responsibilities:

• Distributor Selection and Onboarding: - Identify potential distributors and Lead the onboarding process for new distributors, ensuring they understand the company's products, policies, and expectations.
• Relationship Management: - Build and maintain strong relationships with existing distributors, serving as the main point of contact for all communication and support.
• Performance Monitoring and Analysis: - Establish key performance indicators (KPIs) and measure performance data to identify areas for improvement and develop strategies to optimize sales and distribution efficiency.
• Training and Development: - Provide training and support to distributors to enhance their product knowledge, sales skills, and customer expectations.
• Contract Negotiation and Management: - Negotiate contracts, agreements, and terms of partnership with distributors, ensuring alignment with company objectives and legal requirements. - Manage contract renewals, amendments, and terminations as needed, maintaining clear communication and transparency throughout the process.
• Market Analysis and Insights: - Conduct market research and analysis to identify trends, competitive threats, and opportunities within the distribution channel. - Gather feedback from distributors, customers, and other stakeholders to gain insights into market needs and preferences.
• Continuous Improvement: - Continuously evaluate and refine distributor management processes and practices to drive efficiency and effectiveness. - Implement best practices and lessons learned to enhance the performance and value of the distributor network.

A Ninja is resilient, smart, and ambitious. Sounds like you? Heres what you will need to have to join the Ninja Clan

• Education: Any Graduation
• Experience: A minimum of 2-4 years of experience in Key account manager, sales, or business development, preferably within the HoReCa industry
• HoReCa Industry Knowledge: In-depth understanding of the HoReCa industry, including its dynamics, key players, and market trends and distributor handling
• Relationship Building Skills: Strong interpersonal skills and the ability to build and maintain relationships with distributors at various levels.
• Sales and Negotiation Skills: Proven track record of acquiring clients of Distributors or exceeding onboarding targets, excellent negotiation skills, and the ability to close deals effectively with both Clients and Distributors.
• Excellent Communication: Exceptional written and verbal communication skills, including the ability to deliver persuasive Calculations and proposals in their language.
• Result Orientation: Self-motivated, proactive, and results-driven, with the ability to work independently and as part of a team
• Flexibility and Adaptability: Willingness to travel frequently, adapt to changing market conditions, and work in a fast-paced environment
• Language: Knowledge of local language is mandatory

Additional Information

At Ninjacart, we are creating a workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity.

We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.