App Marketing Specialist

Logicgo Infotech; Surat; In loco; INR 350.000 - 700.000; Tempo pieno

Descrizione del lavoro

Logicgo Infotech seeks an App Marketing Specialist to plan, execute, and optimize mobile app campaigns across Google Ads and Meta Ads. You will collaborate with design, development and product teams to drive installs and user acquisition.

Responsibilities include performance monitoring, analytics with Firebase and Google Analytics, and optimizing campaigns to maximize ROAS and cost efficiency. Freshers are encouraged to apply; strong Excel skills and knowledge of app attribution tools are

Competenze

• Understanding of Google Ads and Meta Ads platforms.
• Experience with mobile app marketing and user acquisition strategies.
• Familiarity with Google App Campaigns preferred.
• Proficiency in Excel or Google Sheets for reporting.
• Strong analytical and problem-solving abilities.
• Experience with Firebase Analytics and app attribution tools is a plus.
• Freshers encouraged to apply.

Mansioni

• Plan, execute, monitor, and optimize app marketing campaigns across Google Ads and Meta Ads.
• Collaborate with design, development, and product teams to drive app installs and user acquisition.
• Track performance and ROAS; report insights and learnings.
• Conduct market research to inform campaigns.

Conoscenze

Google Ads

Meta Ads Manager

Google Analytics

Firebase Analytics

Campaign reporting

Analytical skills

Communication

Teamwork

Formazione

Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field

Descrizione del lavoro

Job Summary

As an App Marketing Specialist, you will be responsible for planning, executing, monitoring, and optimizing mobile app marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram). You will work closely with the design, development, and product teams to increase app installs, improve user acquisition, and maximize return on advertising spend (ROAS).

Key Responsibilities

• Paid Advertising Display, Video, and Performance Max.
• CPI, CPA, and ROAS.
• User Acquisition & Growth Analytics & Performance Tracking Manager, Firebase, Google Analytics, and other attribution tools.
• Retention Rate.
• Creative Collaboration creatives.
• Market Research practices.

Requirements

• Good understanding of Google Ads and Meta Ads platforms.
• Knowledge of mobile app marketing and user acquisition strategies.
• Experience with Google App Campaigns is preferred.
• Familiarity with Meta Ads Manager, Google Ads Manager, and Google Analytics.
• Basic understanding of Firebase Analytics and app attribution tools is an advantage.
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and optimize performance.
• Good communication and teamwork skills.
• Proficiency in Microsoft Excel or Google Sheets for campaign reporting.
• Google Ads and Meta Blueprint Certifications are an added advantage.
• Freshers with hands-on experience through internships, certifications, or personal projects are encouraged to apply.
• Experience promoting Android or iOS mobile applications is preferred.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field (preferred).

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.