Assistant Manager - Paid Marketing

MakeMyTrip; Bengaluru; Sur place; INR 1 500 000 - 2 300 000; Plein temps

Résumé du poste

MakeMyTrip seeks a data-driven Paid User Acquisition Specialist to own end-to-end campaign management across SEM platforms, with focus on app installs and growth. You will manage budgets, run bulk optimizations, and collaborate with marketing and product teams to align efforts with company goals.

The role requires 4–5 years in high-growth ecommerce or traveltech, strong Excel and analytics skills, and experience with Google Ads, DV360, and mobile attribution partners.

Qualifications

• 4-5 years of hands-on campaign and budget management experience with high-growth consumer tech startups/ ecommerce companies, or large-scale advertisers.
• Strong Excel skills to analyse data, create reports, and manage large datasets.
• Proficient in Google Ads Editor and managing multiple accounts.

Responsabilités

• Own end-to-end management of paid user acquisition channels, from campaign and ad creation to daily optimizations and budget adjustments.
• Strategize, execute, and optimize SEM campaigns across Google Ads, Bing, and other platforms to achieve KPIs.
• Plan, Manage and optimize app acquisition campaigns across platforms.
• Conduct comprehensive keyword research and analysis using leading tools and best practices.
• Monitor, analyze, and interpret campaign performance metrics, implementing optimization techniques.
• Collaborate with marketing, content, and product teams to align SEM and app acquisition strategies with broader objectives.
• Manage budgets, forecast expenditures, and deliver insightful reporting to stakeholders.
• Stay updated on industry trends and regulations in paid social and adapt proactively.
• Plan, execute, and optimize non-English campaigns with local teams for vernacular messaging.
• Experiment with emerging AI trends and tools to improve task efficiency.

Connaissances

Campaign management

Google Ads

Data analysis

Excel skills

Mobile app marketing

Performance marketing

PPC campaigns

Budget management

Outils

Google Ads Editor

Google Analytics

Facebook Ads Manager

YouTube Ads

DV360

MMPs (Branch/AppsFlyer)

Description du poste

• Own end-to-end management ofpaid user acquisition channels , from campaign and ad creation to dailyoptimizations, budget adjustments
• Strategize, execute, andoptimise SEM campaigns across multiple platforms (Google Ads, Bing, etc.)to achieve key performance objectives.
• Plan, Manage and optimise appacquisition campaigns across platforms
• Conduct comprehensive keywordresearch and analysis, utilising industry-leading tools and bestpractices.
• Monitor, analyse, and interpretcampaign performance metrics, implementing strategic optimisationtechniques for continuous improvement.
• Collaborate closely withcross-functional teams (marketing, content, and product) to align SEM andApp acquisition strategies with broader marketing objectives.
• Manage budgets, forecastexpenditures, and deliver insightful reporting on campaign performance tostakeholders.
• Stay on top of industrytrends and regulations in the paid social space and ensure we adapt totrends proactively.
• Plan, execute, and optimisenon-English campaigns across priority markets, working closely with localteams to identify vernacular keywords, develop localised messaging, andimprove campaign efficiency and conversion.
• Demonstrates the ability to experiment with and adopt emerging AItrends, tools and technologies to improve day-to-day taskefficiency.

Required Skills and Experience

Technical Skills

• 4 - 5 years of hands-oncampaign and budget management experience with high-growth consumer techstartups/ ecommerce companies, / large scale advertisers
• Strong Excel skills: Abilityto analyse data, create reports, and manage large datasets efficiently tosupport campaign decisions.
• Proficient in Google AdsEditor: Comfortable managing multiple accounts, making bulk changes, andoptimising campaigns for better performance.
• Campaign managementexpertise: Skilled in executing bulk updates and optimisations whilemaintaining accuracy and attention to detail.
• Prior experience inInternational markets would be an advantage
• Adaptable and growth-orientedmindset: Calm under pressure, eager to learn new tools and processes, andready to unlearn previous ways of working when required.
• Soft skills: Goodcommunication, an eager mind, a curious POV, and awillingness to challenge the BAU would be highly preferred.
• Proven experience in runningperformance campaigns (CPC, CPA, CPT, etc.) and display campaigns acrossGoogle, Facebook, YouTube, Bing, affiliates, DSPs, TikTok and any otherleading ad networks
• Experience with toolsincluding Google Adwords, Keyword Tools, Google Analytics, FacebookAds/Business Manager, YouTube Ads, DV360, MMPs: Branch/AppsFlyer andothers
• Prior experience in appmarketing will be highly preferred.
• Idea of running programmatic,reach, frequency/awareness based campaigns across digital channels wouldbe a plus.
• A solid understanding ofdigital marketing. Proficiency in performance marketing channels and useracquisition KPIs
• Previous experience workingwith ecommerce companies or large scale advertisers
• Proven track record ofdeveloping and executing successful paid search marketing and appacquisitions.
• Strong analytical skills with the ability to analyse data andderive meaningful insights using Google Analytics and MMP for mobile appacquisitions