Assistant Paid Marketing Manager

Redbus; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Redbus is seeking a skilled Paid Acquisition specialist to own end-to-end campaigns, optimise SEM across multiple platforms, and drive app marketing initiatives. You will collaborate with marketing, content and product teams to align strategies and deliver measurable results in a fast-growing ecommerce environment.

The role emphasizes data-driven decisions, budget management, and staying ahead of industry trends.

Qualifications

• 3-6 years of hands-on campaign and budget management experience with high-growth consumer tech startups/ecommerce or large advertisers.
• Strong Excel skills to analyse data, create reports and manage large datasets for decisions.
• Proficient in Google Ads Editor; comfortable managing multiple accounts and bulk changes.
• Experience in running performance campaigns (CPC/CPA/CPT) across major networks; attention to detail.
• International markets experience is a plus
• Ability to learn new tools quickly and adapt to changing processes
• Excellent communication, curiosity and willingness to challenge the BAU
• Knowledge of app marketing and programmatic/digital campaigns is beneficial

Responsibilities

• Own end-to-end management of paid user acquisition channels and daily budget optimizations.
• Strategize and optimise SEM campaigns across platforms (Google Ads, Bing) to hit KPIs.
• Plan and optimise app acquisition campaigns across platforms.
• Conduct keyword research using industry tools and best practices.
• Monitor and analyse campaign metrics; implement optimisation for growth.
• Collaborate with marketing, content and product to align strategies.
• Manage budgets, forecast spend, and report performance to stakeholders.
• Stay updated on paid social trends and regulations; adapt proactively.
• Plan non-English campaigns with local teams for vernacular messaging.
• Experiment with AI trends and tools to improve day-to-day tasks.

Skills

Campaign management

Excel proficiency

Analytics mindset

Communication skills

International markets experience

Adaptable growth mindset

Paid search expertise

App marketing knowledge

Tools

Google Ads Editor

Google Analytics

DV360

Facebook/YouTube Ads

AppsFlyer/Branch

Keyword Tools

Google Adwords

TikTok Ads

Job description

Core Responsibilities:

• Own end-to-end management of paid user acquisition channels , from campaign and ad creation to daily optimizations, budget adjustments


• Strategize, execute, and optimise SEM campaigns across multiple platforms (Google Ads, Bing, etc.) to achieve key performance objectives.


• Plan, Manage and optimise app acquisition campaigns across platforms


• Conduct comprehensive keyword research and analysis, utilising industry-leading tools and best practices.


• Monitor, analyse, and interpret campaign performance metrics, implementing strategic optimisation techniques for continuous improvement.


• Collaborate closely with cross-functional teams (marketing, content, and product) to align SEM and App acquisition strategies with broader marketing objectives.


• Manage budgets, forecast expenditures, and deliver insightful reporting on campaign performance to stakeholders.


• Stay on top of industry trends and regulations in the paid social space and ensure we adapt to trends proactively.


• Plan, execute, and optimise non-English campaigns across priority markets, working closely with local teams to identify vernacular keywords, develop localised messaging, and improve campaign efficiency and conversion.


• Demonstrates the ability to experiment with and adopt emerging AI trends, tools and technologies to improve day-to-day task efficiency.

Required Skills and Experience

• 3 - 6 years of hands-on campaign and budget management experience with high-growth consumer tech startups/ ecommerce companies, / large scale advertisers


• Strong Excel skills: Ability to analyse data, create reports, and manage large datasets efficiently to support campaign decisions.


• Proficient in Google Ads Editor: Comfortable managing multiple accounts, making bulk changes, and optimising campaigns for better performance.


• Campaign management expertise: Skilled in executing bulk updates and optimisations while maintaining accuracy and attention to detail.


• Prior experience in International markets would be an advantage


• Adaptable and growth-oriented mindset: Calm under pressure, eager to learn new tools and processes, and ready to unlearn previous ways of working when required.


• Soft skills: Good communication, an eager mind, a curious POV, and a willingness to challenge the BAU would be highly preferred.


• Proven experience in running performance campaigns (CPC, CPA, CPT, etc.) and display campaigns across Google, Facebook, YouTube, Bing, affiliates, DSPs, TikTok and any other leading ad networks


• Experience with tools including Google Adwords, Keyword Tools, Google Analytics, Facebook Ads/Business Manager, YouTube Ads, DV360, MMPs: Branch/AppsFlyer and others


• Prior experience in app marketing will be highly preferred.


• Idea of running programmatic, reach, frequency/awareness based campaigns across digital channels would be a plus.


• A solid understanding of digital marketing. Proficiency in performance marketing channels and user acquisition KPIs


• Previous experience working with ecommerce companies or large scale advertisers


• Proven track record of developing and executing successful paid search marketing and app acquisitions.


• Strong analytical skills with the ability to analyse data and derive meaningful insights using Google Analytics and MMP for mobile app acquisitions