App Growth Marketing Specialist

GreedyGame Media Pvt. Ltd.; Bengaluru; On-site; INR 1,500,000 - 3,500,000; Full time

Job summary

GreedyGame Media Pvt. Ltd. is seeking a hands-on Growth Marketing lead to scale our consumer apps across paid, organic, influencer and performance channels.

You will own the end-to-end user acquisition journey, optimize funnels, retention, and monetization, and work closely with product and design to ship data-driven growth experiments at scale. With 3+ years of B2C scaling experience, you’ll analyze CAC, ROAS and LTV daily, prioritize experiments, and push the business beyond vanity metrics in

Qualifications

• 3+ years of experience in scaling B2C apps
• Hands-on with Meta Ads, Google Ads, Appsflyer, Mintegral, TikTok Ads
• Strong understanding of funnels, cohorts, retention, and unit economics
• Decisions are data-driven, not opinion-based

Responsibilities

• Own end-to-end growth and marketing across paid, organic, influencer, and performance channels to drive user acquisition and app growth
• Monitor CAC, ROAS, and scale what works, kill what doesn’t, fast
• Own the user journey from install to first meaningful action; fix drop points
• Improve retention through push notifications, in-app messaging, email, and re-engagement campaigns
• Constantly test creatives, targeting, landing pages, onboarding flows
• Collaborate with product/design to turn growth ideas into shipped experiments
• Track CAC, LTV, retention, churn daily and act on them

Skills

Growth marketing

Data-driven

Funnel optimization

User retention strategies

Performance marketing

Tools

Meta Ads

Google Ads

Appsflyer

Mintegral

TikTok Ads

Job description

• GreedyGame founded in 2013 by Arpit Jain [CEO] is a leading ad-tech company that's been driving app growth and monetization
• We’ve built a sustainable and profitable business for over 7 years without chasing vanity metrics and successfully completed our 0→1 journey, we’re now scaling rapidly (1→10 phase)

What will you be working on

• GreedyGame operates a fast-growing reward-earning platform designed to help users earn cash rewards through task completion, referrals, partner campaigns, app engagement activities, and interactive in-app experiences. The platform operates at scale with a rapidly growing user base across India and multiple global markets including the USA, Indonesia, Philippines, UAE, and Brazil.
• With over 30M+ downloads and strong daily engagement, GreedyGame runs multiple reward-earning apps focused on building a highly engaging, gamified rewards ecosystem that drives user acquisition, retention, and monetization. The platform combines performance marketing, rewards-based engagement, and scalable consumer experiences to create meaningful daily user participation and growth.

We’re looking for someone who has actually scaled consumer apps in the real world, not just run campaigns, but meaningfully grown installs, improved retention, and pushed revenue numbers.

This role focuses on driving app growth through end-to-end ownership of the marketing function, with emphasis on scaling user acquisition across paid and organic channels and improving user retention. The scope also includes partnering closely with Product teams to enhance user experience, optimize engagement funnels, and execute data-driven growth initiatives at scale.

• Own end-to-end growth and marketing across paid, organic, influencer, and performance channels to drive user acquisition and app growth
• Keep a close eye on CAC, ROAS, and scale what works, kill what doesn’t, fast
• Own the user journey from install to first meaningful action; figure out where users drop and fix it
• Improve retention through push notifications, in-app messaging, email, and re-engagement campaigns
• Constantly test: creatives, targeting, landing pages, onboarding flows - whatever moves the needle
• Work with product and design to turn growth ideas into shipped experiments
• Track the numbers daily - CAC, LTV, retention, churn, and actually act on them, not just report them.

What we’re looking for

• 3+ years experience in scaling B2C apps is a must
• Hands-on with Meta Ads, Google Ads, Appsflyer, Mintegral, Tiktok (you’ve actually run them, not just seen dashboards)
• Strong understanding of funnels, cohorts, retention, and unit economics
• You make decisions using data, not opinions

Good to have

• You’ve built or contributed to referral loops or viral growth
• You think about creatives and messaging, not just targeting
• You understand how product and growth work together